Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1250 words

Rhetorical Analysis - Essay Example Whereas Douglass addresses the mass audience, comprising people from all walks of life, on the US Independence ceremony, Langston’s audience comprises of people who were mentally prepare to judge Langston’s words from a legal as well as a humanitarian vantage point. Indeed Douglass’s audiences were less prone to embrace legal argument than Langston’s audiences are. Therefore these two men’s rhetoric strategies are also different from each other. Necessarily Douglass has to make his speech comprehensible by making it elaborative and embellishing it with emotional tropes, whereas Langston’s speech appears to be substantive and fraught with poetic imageries, rhetoric devices, especially prepared for an audience of reasoning intellect. Before an audience which largely comprises white people, both Langston and Douglass have to associate the African American with religious, more specifically with Christian, sentiment in order to draw their sympathy . Both of these two speakers have done so by using the rhetoric device of metonymy. While Douglass addresses his people as the â€Å"emancipated people of God† (321), Langston describes the ability of the emancipated slaves to escape as something â€Å"God-given powers† (Langston, 1859, p 233). ... Another two mentionable metonymies used by Langston and Douglass are respectively â€Å"colored people† and â€Å"colored brethren†. Out of a number of parallelisms used in Douglass’s speech a remarkable one is: â€Å"It [Independence Day] carries your minds back to the day, and to the act of your great deliverance; and to the signs, and to the wonders, associated with that act, and that day† (Douglass, 1852, p 321). In this sentence, Douglass describes the recalling functions of the Independence Days in a series of related infinitive phrases. But a more striking parallelism occurs in the preceding sentence: â€Å"[Independence], to you, is what the Passover was to the emancipated people of God.† (Douglass, 1852, p 321) In this line, he draws a parallel between â€Å"the 4th July† and the â€Å"Passover†. Similarly â€Å"In Address to the Court† Langston uses another parallelism to expose the invalidity of the â€Å"Fugitive of Slave Law†. He says, â€Å"The [Fugitive Slave Law] under which I am arraigned is an unjust one, one made to crush the colored man, and one that outrages every feeling of Humanity, as well as every rule of Right.† (Langston, 1859, p 234) In opposition to the ‘Fugitive Slave Law’, Langston is quite successful to depict the African American, as a people struggling for their liberty, through the use of another parallelism: â€Å"And there were others who had become free†¦Ã¢â‚¬Ëœby escaping†¦eluding the blood-thirsty patrols†¦outrunning bloodhounds and horses, swimming rivers and fording swamps, and reaching at last†¦Ã¢â‚¬  (Langston, 1859, p 233) Meanwhile in the same sentence, he refers to the self-contradiction of the freedom of the slave, enacted by the 13th Amendment, through the use of irony. Indeed the Fugitive Slave Law was

Analysing engineering product Essay Example | Topics and Well Written Essays - 1500 words

Analysing engineering product - Essay Example omotive components division is the largest of the three business areas which employs 60% of the workforce and most of its business comes from its overseas divisions. The case study focuses on this business area of the company. The automotive components division is also first tier supplier to multinational final producers of automobiles and 49% of its sale comes from Europe and mostly from Germany, France and Spain where 69% of its overseas workforce is employed. In the recent years, looking at the demands of its customers, the company has standardised the production lines and its working practices in all its sites worldwide. The main reasons being that though the cars sold in different countries may vary slightly, they are nevertheless produced in similar manner thereby necessitating the need for same specifications for the components of the cars in different countries. The company has been persuaded to standardize because most of its clients are multinationals who have their business spread through out the world. internalization; MNEs are the vehicle through which production has become international and factors of production such as management, labor and technology have become mobile internationally† (Stopford and Strange 1991).Multinational companies have the advantage of operating their business in different countries throughout the world with the same standard and efficiency. Hence they mostly prefer those companies as their suppliers which can provide product or services that have same specifications worldwide and can be freely used by any or all of their globally located operations. Engineering Product Company has thus managed to gain multinational customers by standardising processes in their production lines in different countries. The restructuring, integrated and streamlined the administration and production lines of its various sites across the globe. All the previously broadly decentralised plants have now been brought under a common code of

The topic is added to the personalised control panel Essay

The topic is added to the personalised control panel - Essay Example This period in the history of America, during which the practice of bootlegging soared to popularity, is effectively represented in the book The Great Gatsby by Fitzgerald. The book helped in effectively portraying the culture that was rampant during that period in history, where people resorted to various illegal activities and which was highly representative of a gradual moral degradation of the American society. The moral decline is depicted by Fitzgerald by the three central characters of the book namely Gatsby, Daisy and Tom. This paper seeks to explore and discuss the concept of bootlegging and its relationship with The Great Gatsby. The concept of Bootlegging is used in reference with the illegal trafficking of liquor in the United States during the early 1920s. The expression Bootlegging was formerly used to illustrate the practice of hiding the containers of illegitimate liquor in boot tops while executing trade deals with the Indians. The concept gained widespread popularity in the 1920s after the consumption; manufacturing or sale of liquor was prohibited by passing of the 18th Amendment to the Constitution. Formerly, the bootleggers smuggled imported liquor from the neighboring countries such as Mexico and Canada through ships which were anchored in international waters while various other types such as medicinal whiskey, denatured alcohol, corn liquor were eventually added as part of the trade. The prohibition and the subsequent smuggling of liquor ultimately contributed to the rise of organized – crime groups which managed all the activities associated with purchase, manufacture and sale of illega l liquor in various places of public gatherings such as restaurants and public halls1. Bootlegging became immensely popular and widespread after the eighteenth amendment was added to the Constitution in January 1920, which prohibited the manufacture, transportation, import / export, and sale of intoxicating drinks across the

Why Should a Firm Cooperate with an Advertising Agency Coursework

Why Should a Firm Cooperate with an Advertising Agency - Coursework Example At Keller Advertising Agency we employ competitive professionals who are able to organize, create as well as place an advertisement to meet the objectives better than any company.   We do extensive market research and thus we are able to build an effective advertising strategy that will help you capture the market share as well as build a stable relationship with the consumers creating customer loyalty and help in building the company brand. With our knowledge of the eReader market coupled with an innovative and unique approach to the market, we are able to engage, capture the attention of the target market and enhance their interaction with the new product thus creating a relationship with the brand. At Keller Advertising we go at greater lengths to please our clients by ensuring that they have a great strategic vision that will steer them towards strategic success for their business in the global market.Our strategy is your strategy and this is what guides as to intriguing, competitive and ultimately successful campaigns. Our main aim is to inform and persuade the consumers on the new product through communicating ideas and information about the product in a way that will create a memorable experience for the consumer and enhance brand recognition. What counts most in campaigns is the message and we have talented experts who ensure creativity and logic. Finally, we provide a follow up after implementation of the campaign to ensure success.  An effective product name is one which is simple and easy to remember and thus will help in selling the product during marketing. A good product name should have the following characteristics be unique and thus distinguish the product from its competitors, hold appeal for the target audience, imply the benefits of the brand, create customer loyalty through bonding with the company, motivates the customers to purchase, can buy the image of the product and name and have symbolic association which fortifies the company’s image.

Plato Knowledge Essay Example for Free

Plato Knowledge Essay Aristotle’s Posterior Analytics Reading Questions (1) In the Meno, Plato argued that it was impossible for us to learn something genuinely new: if you know x, you needn’t inquire about x, and if you don’t know x, you won’t recognize it when you find it. Thus, Plato argued, all learning is really recollection. Aristotle is trying to give a different answer to the Meno problem, one that doesn’t involve reincarnating or Platonic Forms. What is it? Aristotle argues that knowledge must be displayed in the demonstrative structure of a science. (2) How – and why – does Aristotle distinguish things â€Å"prior and better known to us† from things â€Å"prior and better known by nature? He distinguishes things â€Å"prior and better known to us† from things â€Å"prior and better known by nature† in Posterior Analytics. What is better known to us versus what is known by nature is not the same thing because what is known to us is affected by our perception. Whereas we have what is prior and better known by nature which is furthest from perception (particular vs universal is how he describes such. He proves we will result in Plato’s theory in the Meno of confirming what we already know or learning nothing at all if we fail to distinguish between the two. (3) Why does Aristotle deny that everything can be demonstrated? Aristotle denies that not everything can be demonstrated. Those of which whom allow circular demonstration (i. e: If A, then B, then A must equal C. ) are reiterating that in conclusion, A is A at all times. This method can be used to prove anything because we are not considering the distinctive properties of each factor. Also, concluding that the results are not deduction nor relevant to the things assumed. (4) Can you explain Aristotle’s claim that â€Å"perception produces the universal in us†? How does this explain how something indemonstrable can be known? Aristotle claims that â€Å"perception produces the universal in us† it describes that we have prior knowledge of a subject that is a commonly accepted idea until one of the factors from that subject proves otherwise. It is not to say that because one takes a stand that all others will do as well but through reasoning we can come to a paradigm shift that accepts the new theory. It would not need to be demonstrated then but simply understood and accepted amongst the community. (5) Plato would agree with Aristotle that we can know x in virtue of having demonstrated that x. But he would disagree with Aristotle’s account of how indemonstrable can be known. Why, and what would he say instead? Plato would disagree with Aristotle’s account of how indemonstrable can be known because where he understood universals as forms, Aristotle believes universals are generalizations from particulars.

The Telangana Rebellion Essay Example for Free

The Telangana Rebellion Essay The Telangana Rebellion was a  peasant revolt  which was later supported by the  Communists. It took place in the former  princely state  of Hyderabad between 1946 and 1951. This was led by the  Communist Party of India. [5] The revolt began in the  Nalgonda district  and quickly spread to the  Warangal  and  Bidar  districts. Peasant farmers and labourers revolted against the local  feudal  landlords (jagirdars  and  deshmukhs) and later against the  Osman Ali Khan, Asif Jah VII. The initial aims were to do away with illegal and excessive exploitation meted out by these feudal lords in the name of  bonded labour  (Vetti Chakiri). The most strident demand was for all debts of the peasants to be written off. [6][7] Among the well-known individuals at the forefront of the movement were leaders like  Anabheri Prabhakar Rao, Bathini Mogilaiah Goud,  Doddi Komraiah,  Bandi Yadagiri,  Suddala Hanumanthu,  Acharya Konda Lakshman Bapuji,  Chakalli Iylamma,Komaram Bheem,  Puchalapalli Sundaraiah,  Makineni Basavapunaiah,  Chandra Rajeswara Rao,  Raavi Narayana Reddy, Bommagani Dharma Biksham,Arjula Ramana Reddy, the  Urdu  poet  Makhdoom Mohiuddin,  Hassan Nasir,  Bhimreddy Narasimha Reddy,  Mallu Venkata Narasimha Reddy,  Mallu Swarajyam,  Arutla Ramchandra Reddy  and his wife  Arutla Kamala Bai. The violent phase of the movement ended after the central government sent in the army. Starting in 1951, the CPI shifted to a more moderate strategy of seeking to bring communism to India within the constraints of Indian democracy. [10] In 1937,  Time magazine  said  Hyderabad state  was the richest native state in India. Budget allocations to Telangana are generally less than 1/3 of the total Andhra Pradesh budget. There are allegations that in most years, funds allocated to Telangana were never spent. Telangana JAC leaders say that only 20% of the total Government employees, less than 10% of employees in the secretariat, and less than 5% of department heads in the Andhra Pradesh government are from Telangana.None of these allegations were proved wrong by the  Sri Krishna Committee  due to lack of data, and its choice to compare regions. Proponents of a separate Telangana state feel that the agreements, plans, and assurances from the legislature and Lok Sabha over the last fifty years have not been honoured, and as a consequence Telangana has remained neglected, exploited, and backward. They feel that separation is the best solution. Srikrishna Committee report The Srikrishna committee on Telangana submitted its report in two volumes to the Home Ministry of India on 30 December 2010. In an all-party meeting on 6 January 2011, the Home ministry made the 505-page Srikrishna committee report public. Section 9-3 (page 440) of the report[69]discusses six solutions. The Committee announced that they were recommending keeping the State united, and advised constitutional and statutory measures for socio-economic development and political empowerment of Telangana region through the creation of a statutorily-empowered Telangana Regional Council. Telangana leaders say the best option from the Sri Krishna committee report is the formation of separate Telangana state with Hyderabad as its capital. They plan to pressure the Central government to zero in on this option as the only workable one. The MP also lashed out at Telangana Rashtra Samithi (TRS) President K Chandrasekhar Rao, and alleged that KCR was misusing the Telangana sentiment to get all prominent posts for his family members and people belonging to the upper caste. In the name of Telangana, KCR and his family members joined the Congress party and occupied all posts without giving a chance to weaker sections, The  2G spectrum scam  involved officials in the government of India illegally undercharging  mobile telephony  companies for  frequency allocation  licenses, which they would use to create  2G  subscriptions for  cell phones. According to a report submitted by the  Comptroller and Auditor Generalbased on money collected from  2G  licenses, the loss to the exchequer was  176,379  crore  (US$38. 27 billion). The issuing of the 2G licenses occurred in 2008, but the scam came to public notice when the  Indian Income Tax Department  investigated political lobbyist  Niira Radia  and the  Supreme Court of India  took  Subramaniam Swamys complaints on record ? 2G licenses issued to private telecom players at throwaway prices in 2008 ? CAG: Spectrum scam has cost the government  Rs. 1. 76 lakh crore ? CAG: Rules and procedures flouted while issuing licenses CHEAP TELECOM LICENSES *   Entry fee for spectrum licenses in 2008 pegged at 2001 prices *   Mobile subscriber base had shot up to 350 million in 2008 from 4 million in 2001 NO PROCEDURES FOLLOWED * Rules changed after the game had begun * Cut-off date for applications advanced by a week * Licenses issued on a first-come-first-served basis * No proper auction process followed, no bids invited Raja ignored advice of TRAI, Law Ministry, Finance Ministry * TRAI had recommended auctioning of spectrum at market rates Politicians involved * A. Raja, the Ex-Minister of Communications and Information Technology  who was the minister when the controversial second round of spectrum allocations took place. Mr. Raja, an MP of the  Dravida Munnetra Kazhagam  from the  Nilgiris  constituency, was forced to resign following the public outcry. * Arun Shourie, th e minister for Telecom during 2003 in the previous BJP regime. It was Arun Shourie who introduced the controversial technology neutral Unified Access(both Basic amp; Celluler) Services License, which allowed fixed line operators who had paid much lower license fees to offer mobile phone services, at first in the limited WLL mode (Wireless local loop) and later, following an out of court settlement between mobile operators and the BJP govt, full mobility. This gave an advantage to players like Reliance and Tata Teleservices who managed to get mobile spectrum without paying the hefty fees that earlier operators like  BPL Mobile  had paid. Pramod Mahajan, the minister for Telecom between 1999 and 2003. Mr. Mahajan was the minister when the BJP Government took the controversial decision to shift from a license fee based regime to a revenue sharing model which was roundly condemned both by political parties and by economic experts. [4]  The  Comptroller and Auditor General  also filed adverse reports citing a loss of over  64,000  crore  (US$13. 89 billion)  caused by this decision. The crux of  A. Rajas defence is that he was following a policy of 2G allocations put in place by the BJP and it ould be unfair to levy prices based on 3G spectrum to 2G licenses. Pramod Mahajan, who was seen to be friendly with various corporate houses, had been brought in to replace  Jagmohan  as Telecom minister just days before the decision was announced. The houses and offices of the bureaucrat were recently raided by the  Central Bureau of Investigation  as part of their investigations. R K Chandolia, private secretary of Raja during UPA-I when the licences were awarded. He was an  Indian Economic Service  officer of the 1984 batch cadre. When Raja became the Telecom Minister once again in UPA-II, Chandolia had been promoted to the Joint Secretary rank. Raja re-designated him Economic Adviser, that gave him the charge of all important policy-related work. Chandolia interacted with all the licensees. It is said that it was Chandolia who, from DDG-access services A K Srivastavas room, had handed out letters of intent to representatives of various companies. [8] The Central Bureau of Investigation on Tuesday night arrested Dynamix Balwas group managing director Shahid Usman Balwa in connection with the 2G spectrum allocation scam. Season 3 was under the leadership of Lalit Modi , however Season 4 is going to be under the leadership of Chirayu Amin. He has already promised a bigger and better IPL and has promised to run it in a transparent manner. This year there was a lot of allegation of match fixing . BCCI and its pet Indian Premier League came under Income Tax raids. IPL Season 4 is going to have 10 teams , 74 matches and 45 days of action. No player can play more than 14 matches . This rule is laid to prevent player burnout. Sony / World Sport Group has won the rights for 10 years at Rs 8,700 crore (US$ 1. 94 billion) For IPL 4 , BCCI has asked MSM to pay Rs. 190 crores extra. This extra amount is to compensate for the increase in number of matches. The extra money will be paid for the 14 matches in a pro rate basis. Mahela Jayawardene  has been appointed captain of the new IPL  franchise  Ã¢â‚¬â€œ Kochi. The 33-year-old former Sri Lankan captain was purchased by the Team Kochi for a whopping $1. 5 million at the player auction last month. Until last year for the previous 3 seasons of IndianPremier  League, he was part of the Kings XI Punjab  franchise. The  2010 Commonwealth Games, officially known as the  XIX  Commonwealth Games, were held in  Delhi,  India, from 3 to 14 October 2010. A total of 6,081 athletes from 71  Commonwealth nations and dependencies  competed in 21 sports and 272 events. It was the largest international  multi-sport event  to be staged in Delhi and India, eclipsing the  Asian Games  in  1951  and  1982. The  opening  and closing ceremonies were held at the  Jawaharlal Nehru Stadium, the main stadium of the event. It was the first time that the Commonwealth Games were held in India and the second time it was held in Asia after  Kuala Lumpur,Malaysia  in  1998. The official mascot of the Games was  Shera  and the official song of the Games, Jiyo Utho Bado Jeeto, was composed by celebrated Indian  musician  A.R. Rahman. Initially,  several concerns and controversies  surfaced before the start of the Games. Despite these concerns, all member nations of the  Commonwealth of Nations  participated in the event, except  Fiji, which is suspended from the Commonwealth, andTokelau, which didnt send a team. A widely-praised  opening ceremony  helped improve the image of the Games. [2][3]  The concerns raised during the buildup to the Games proved largely unfounded as most events progressed smoothly. The final  medal tally  was led by  Australia. The host nation India gave its  strongest performance yet  to emerge second, while  England  placed third. The day after the conclusion of the Games, the Indian Government announced the formation of a special investigation committee to probe the allegations of corruption and mismanagement that had marred the buildup to the Games. [4][5] India  won 101 medals in total, including 38 Gold medals, enabling it to finish the Games at second position behind  Australia  and just ahead of  England. For the first time in the history of the Games India won over 100 medals in total.

Aggregate Sales and Operations Planning

Aggregate Sales and Operations Planning Many companies adopt a business process known as sales and operations planning (SOP) to strike a balance between the demand and supply so that the costs of the resources is minimised. The plan aids to solve the problems related to customer satisfaction, inventories stock, timely shipments, finger pointing at others, cash-flow glitches, demand and supply etc. through execution of business plan. The sales and operations planning gives a better grip of the business to the top management. The sales and operations planning processes comprises of a number of meetings, ultimately ending with high level meetings where intermediate-term decisions are finalised. An agreement between various departments on the future actions is done so that the balance between demand and supply can be met. The aim is to put the business plans to actual operational plans. It is difficult to estimate how much of the individual product would sell but the larger groups of products sale can be evaluated. The term aggregate refers to the group of products. With the help of this aggregate plan, the weekly and daily individual products demand is handled. Overview of Major Operations Planning Activities Sales and operations planning assists the organisations to balance the demand and supply. This process is also called aggregate planning. This planning involves functioning of all the activities of the organisation like sales, manufacturing, operations, finance etc. The marketing team develops a sales plan for the coming 3 to 18 months. The plan is in units of aggregate product groups. They also plan their marketing schemes and offers. The operations department develop the actual operational plan for the production related activities. Keeping in mind the sales volume, the plans to meet the demand are made. However this is a not an easy task, since the demand keeps on changing with seasons and market situation. On the supply side, the product families comprise the aggregate whereas the groups of customers fall in the demand side of aggregate plan. Generally, the sales and operations planning is done once in a month. It associates the business and the strategic plan to the actual operational processes . The diagram below shows that for manufacturing processes like master scheduling, material requirements planning and order scheduling are prepared. The weekly/daily workforce and customer scheduling is also planned. . Long-range planning is done for companys long term actions i.e. more than one year Medium-range planning is done for the coming 3 to 18 months, with weekly, monthly or quarterly time increments. Short-range planning is for periods ranging from one day to six months, with daily or weekly time increments. Process planning is done for accessing the new technologies and improved processes for developing products or services. Strategic planning is done to determine the long-term needs for the production like incre asing the number of factories. Sales and operations planning is done by taking the sales plan from marketing and then using it to develop the corresponding operational plan which can balance the demand and supply needs. The aggregate operational plan is almost the same for the services and manufacturing industries. The only difference lies in the inventory control and production procedures. However, the manufacturing and service activities are different from each other. The aggregate plans needs to be updated timely depending on the specific industry needs. In manufacturing, the planning process involves following processes. Master production schedule (MPS) Rough-cut capacity planning Material requirements planning (MRP) Capacity requirements planning Order scheduling The MPS consists of the dates and the amounts of specific items required for each order. Rough capacity planning checks the production and warehouse units. It also monitors the equipment, labour and material availability. MRP uses the end product requirements from the MPS and finds out the component parts and subassemblies requirement for creating the material plan. The plan tells when the production and purchase orders are placed so that the products are made as per schedule. The Capacity requirement for the production is also done during the MRP. Order scheduling specifies the daily and weekly action plan for production lines and work place. In service industry, the aggregate manpower is determined. Then the customer and the workforce scheduling during the day and the week is done. Workforce schedules specify the number of hours for which the service is available, the specific skill requirement needed at a particular period etc. Overview of Major Operations Planning Activities Process planning Long Range Strategy capacity planning Sales and operations (aggregate) planning Forecasting and demand management Aggregate operations paln Sales plan Medium Range Master Scheduling Material requirements planning Order scheduling Weekly workforce and customer scheduling Short Range Daily workforce and customer scheduling The Aggregate Operations Plan The main motive of the aggregate plan is to strike a balance among production rate, workforce level and inventory on hand. Production rate refers to the number of units produced during a period of time(per hour or per day) Workforce level is the manpower required for the production (Production = production rate X workforce level) Inventory on hand is the un-used stock lying in the reserves previously. The data for the planning is derived from the corporate annual plan. So depending on the number of units required in the future or the amount of sales to be achieved, the aggregate plan is made. The other approach to make the aggregate plan is by simulating the production schedule and evaluating the requirements of labour and equipments. The plan is further modified by cut-and-try or mathematical methods to come to a final low-cost plan. Fig: Required Inputs to the Production Planning System Competitors behaviour Raw material availability Market demand External to firm External capacity (like contractors) Economic conditions Planning for production Internal to firm Acitvities required for production Current physical capacity Current workforce Inventory levels Production Planning Strategies There are mainly three production planning strategies. These strategies are applied in different situations and deal differently with manpower, working hours, inventories etc. Chase Strategy: Hiring and laying off of employees takes place to match the order rate to the production rate. There should be a number of trained people available who can be hired. Also some employees may slow down their work due to the fear of being expelled after the work gets over. Stable workforce- variable work hours : The number of employees are kept constant and the working hours are increased or decreased as and when required. This strategy avoids the hassles of hiring and firing the employees. Level Strategy : A constant workforce works with a constant production rate. The effects of shortage or excess products are borne by the company. The disadvantage of this strategy is the inventory items may become obsolete after sometime. When only one strategy is used by the company to meet the demand, it is known as Pure Strategy. A Mixed Strategy is one in which a combination of two or more strategies is used. Subcontracting : The work is outsourced by the company in case there is a large change in demand. This can be used as an alternative to hiring and firing employees. However, the quality of the product may decrease if the supplier is not good. Relevant Costs There are four costs to be dealt with by the aggregate plan Basic production costs : These are the costs incurred in producing the product in a given time. This includes both fixed and variable costs, direct and indirect labour costs. etc Costs associated with the changes in the production rate : The costs involved in hiring, training and laying off people. Inventory holding costs : This cost includes the capital invested in the inventory. It also includes insurance, taxes, storing costs. Backordering costs : These are hard to evaluate and include cost of expediting, loss of goodwill, and loss resulting due to backordering. Aggregate Planning Techniques Companies use cut-and-try charting and graphic methods to develop aggregate plans. Cut-and-try involves calculating the costs in various production planning alternatives and choosing the one which is the best. Spreadsheets, simulation and linear programming are often incorporated in such spreadsheets. The mathematical techniques are used when the cost and variable relationships are linear and demand can be assumed to be deterministic. Yield Management The process of allocating the right type of capacity to the right type of customer at the right price and time to maximize the revenue. It can also be used to make the demand more predictable. This system was started in the mid-1980s by American Airlines computer reservation system (SABRE). The ticket price on any route changed according to the demand forecast. This is also applied to hotels where the same room is offered at different prices in different seasons.