System Solutions for Brand Development Bank for Foreign Trade of Essay

Framework Solutions for Brand Development Bank for Foreign Trade of Vietnam - Essay Example From this paper it is clear thatâ the bank additionally offers exchange financing and worldwide settlements to the two companies and money related establishments with the main clients being the merchants and exporters of the items and the administrations that the bank offers among its wide assortment of business goals. Residential repayment is offered through the VCB cash, and it is the main stage in e-banking and does the job of going about as an inside for freeing from outside monetary standards. The bank is the pioneer in Vietnam’s outside trade market and offers card benefits as it has a major arrangement of mechanized teller machines (ATMs) that apportion cash through cards gave by the bank.This study announces thatâ brand extension is a correspondence utility that involve a proper investigation and anticipating how a specific brand can be situated in a market, which the brand is focused at the mission to keep up an ideal answer for the specific brand. This implies the brand must attempt to build up a decent connection with people in general as a methods for its image advancement system. The support for brand improvement is as a rule to make an enthusiastic association between the market, which incorporates the clients and the constituents served by the business and the items or the administrations offered by a specific organization. A legitimate brand, hence, conveys the messages obviously along these lines affirming your believability while simultaneously associating your objective possibilities sincerely in that it inspires the client of your items or administrations.

Jazz In 1920s Essays - Jazz Genres, African-American Music

Jazz In 1920s The 1920's was a tremendous decade for the wonders known as Jazz. Due to the end of the seaport in New Orleans, artists had to go up the Mississippi to look for some kind of employment. Two of the urban areas generally influenced by this move were Chicago and New York. Chicago was home principally for New Orleans conventional music during the 1920's. From this New Orleans style came four significant kinds of jazz: Boogie-Woogie, Chicago Jazz, Urban Blues, and Society Dance Bands. Since of the ever-developing prevalence of clubs during Prohibition, these styles of jazz flourished so artists were ensured employments. The ubiquity of the phonograph likewise gave a gigantic lift to the music business during the 1920's. Boogie-Woogie was a style of ad libbed piano music played during the '20's in Chicago. It got its beginning in the mining regions of the Midwest. The rolling, redundant style was the start of the Midwestern mix style. The second kind of jazz well known during this time was Chicago Jazz. It was played for the most part by white performers. Chicago Jazz would in general be extremely forceful and normally finished suddenly. Since Chicago had a larger number of clubs than New York, it held a greater fascination for artists. It was simply after the financial exchange crash in 1929 that New York supplanted Chicago as a jazz capital. This style of jazz was more tight and the sky is the limit from there practiced than others. The following sort of jazz to develop during the 1920's was Urban Blues. This was played fundamentally in a territory known as the can of blood. This alluded to a region along the South Side of Chicago. The clubs there were known to recruit the's who of blues artists. The last significant style of jazz to rise up out of Chicago during the '20's was Society Dance Groups. These groups were generally enormous with rich plans. They were found downtown and were more slow paced and had no act of spontaneity. They were structured for the most part for moving. They had a progressively modern sound that was replicated by other groups since it was so effective. Following is a rundown of a portion of the major mover and shakers to come out of Chicago during the 1920's. Joe Oliver (1885-1938) The Ruler played the cornet and was one of the most significant unadulterated jazz artists. He is generally known for his time went through with his Creole Jazz Band. Acknowledgment ought to be given to the way that Louis Armstrong got quite a bit of his notoriety when he played with Oliver's band as a hot jazz pro. Louis Armstrong (1901-1971) Armstrong is known as the father of the jazz trumpet. He was answerable for making the trumpet famous in jazz. He is additionally viewed as the primary genuine soloist in jazz. It is felt that Armstrong's time in a reformatory gave him the social apparatuses important to endure and furthermore gave him his unpleasant jazz trumpet sound. Meade Lux Lewis (1905-1964) Lewis was one of the main boogie-woogie musicians. He was the third individual from one of the greatest jazz boogie-woogie trios ever. He functioned as a taxi driver during the day and played gigs around evening time. Pete Johnson (1904-1967) Also a boogie-woogie piano ace, Johnson lamentably experienced difficulty taking care of the business side of music. He thusly needed to frequently take day employments to support himself. Benny Goodman (1909-1986) Known as the Ruler of Swing, Goodman played the clarinet. His band was initially thought of as a move band. In any case, with the assistance of Fletcher Henderson, alongside others, Goodman's band took on the attributes of a genuine jazz symphony. Paul Whiteman (1890-1967) Whiteman is attributed for acquainting a greater number of individuals with jazz during the 1920's than some other individual. He initially played violin, yet wound up being a bandleader full time. His gigantic achievement permitted him to be one of the not many bandleaders to proceed working after the financial exchange crash. Leon Bix Beiderbecke (1903-1931) Leon is viewed as the main white trumpet player to have ever verge on catching Louis Armstrong's astonishing ubiquity. His style of playing was more European than most trumpeters of that time. Sadly, he was regularly incapable to play because of his dependence on liquor. New York was the other city significantly influenced by the end of Storyville. During the 1920's New York was known for two principle reasons: the Harlem Renaissance and the Harlem Huge Bands. Fit groups likewise got well known around there. The Harlem Renaissance was a move in the jazz business from Chicago to New York. This happened during the mid 1920's. The Harlem Piano School

World Free Essays

Board of trustees on Reforms of Criminal Justice System Government of India, Ministry of Home Affairs Report VOLUME I INDIA March 2003 Committee on Reforms of Criminal Justice System Government of India, Ministry of Home Affairs CHAIRMAN Dr. Equity V. S. We will compose a custom paper test on World or on the other hand any comparative point just for you Request Now Malimath Formerly, Chief Justice of Karnataka and Kerala High Courts Chairman, Central Administrative Tribunal Member, National Human Rights Commission Bangalore 560 052 MEMBERS S. Varadachary, IAS, (Retd. ) Bangalore 560 076 Amitabh Gupta, IPS, (Retd. ) Formerly, Director General of Police, RAjasthan Jaipur 302 015 Prof. (Dr. ) N. R. Madhava Menon Vice-Chancellor West Bengal National University Of Juridical Sciences Kolkatta 700 098 D. V. Subba Rao Advocate Chairman, Bar Council of India Vishakhapatnam MEMBER â€SECRETARY Durgadas Gupta Joint Secretary Ministry of Home Affairs, Government of India New Delhi 110 011 STAFF OF THE COMMITTEE Sri C. M. Basavarya Formerly, District Sessions Judge, Registrar Director of Training, High Court of Karnataka. Bangalore 560 094. Official Director Sri K. Girither Inspector Central Reserve Police Force Personal Assistant Smt Binnu Menon Sub Inspector Central Reserve Police Force Stenographer Sri S. M. Reddy Asst. Sub-Inspector Focal Reserve Police Force Clerk Sri V. Raja Constable Central Reserve Police Force Office Attender Sri M. K. Uthaiah Constable Central Reserve Police Force Office Attender Committee on Reforms of Criminal Justice System (Government of India, Ministry of Home Affairs) 12/A Diagonal Road Vasanthanagar Bangalore 560 052 â€Å"Everything has been said as of now, however as nobody tunes in, we should consistently start once more. † Andre Gide French mastermind and author CONTENTS PART †I FUNDAMENTAL PRINCIPLES 1. 2. 3. 4. 5. 6. Requirement for Reform of the Criminal Justice System Adversarial System Right to Silence Rights of the Accused Assumption of Innocence and Burden of Proof Justice to Victims 3 23 39 59 65 75 PART †II INVESTIGATION 7. Examination 8. 87 PROSECUTION 125 PART †III JUDICIARY 9. 10. 11. 12. 13. Courts and Judges Trial Procedure Witness and Perjury Vacation for Court Arrears Eradication Scheme 133 145 151 157 163 PART †IV CRIME PUNISHMENT 14. 15. 16. 17. 18. 19. 20. Offenses, Sentences, Sentencing Compounding Reclassification of Offenses against Women Organized Crime Federal Law and Crimes Terrorism Economic Crimes 169 181 189 195 207 213 233 PART â€V LOOKING AHEAD 21. 22. 23. Developing Role of the Legal Profession Preparing †A Strategy for Reform Vision for Better Criminal Justice System 249 253 259 PART â€VI RECOMMENDATIONS 24. Suggestions 265 Acknowledgment The country is appreciative to Sri. L. K. Advani, Deputy Prime Minister and Home Minister, for his vision for thorough changes of the whole Criminal Justice System including the crucial standards and the significant laws. Until now, endeavors were made to change just certain arrangement of laws, or one specific functionary of the framework in piecemeal. This sort of compartmental assessment missed the imperative spotlight on equity to casualties and national worry for harmony and security. The responsibility made by him and his recognized partner Sri. Arun Jaitley, Minister for Law and Justice, to execute the changes, when the Committee makes its suggestions, is a fitting response to the critics that the Report on Reforms of Criminal Justice System will be one more expansion to the few prior reports that are gathering dust in the Archives of the Government. The Committee is under obligation to the then Chief Justice of India, Dr. A. S. Anand, for calling upon all the High Courts to give all data and help the Committee needs. Our appreciative gratitude to previous Chief Justice Sri. B. N. Kirpal for guaranteeing that all the High Courts send the reports looked for by the Committee on the State of Health of Criminal Justice in their particular States. The Committee is thankful to Sri Justice V. N. Khare, the Chief Justice of India for avincing distinct fascination for the Committee’ work. s Justice P. V. Reddy, Judge Supreme Court, the then Chief Justice of Karnataka High Court, put at the removal of the Committee, the structure for lodging the Committee’ office in Bangalore. The Committee is thankful to him. s The Committee is appreciative to all the State Governments, High Courts, Officers of the Police Departments, Prosecution Department, Law Departments and Home Department. Our earnest gratitude to the Bar Association of India, New Delhi, the Indira Gandhi Institute of Development Research at Mumbai and Asian College of Journalism, The Hindu in Chennai for teaming up with our Committee in sorting out classes on various themes and to the National Law Universities at Bangalore and Kolkatta for rendering whatever help the Committee required now and again. Our gratitude to Sri. Shivcharan Mathur, previous Chief Minister Rajasthan, Sri. Equity N. L. Tibrewal, previous Chief Justice of Rajasthan, Justice Dave, Sri. Rajendrashekhar, previous Director CBI and DGP Rajasthan, Sri. K. P. S. Gill, previous DGP Punjab and Assam, Sri. Rajath Sharma, Media character and Prof. P. D. Sharma for helping the Committee in sorting out the workshop at Jaipur. Our true gratitude to Chief Ministers, Ministers, Judges†present and previous, recognized legal counselors, Police Officers, media characters, government officials, social researchers, foundations and associations and NGOs who have helped the Committee in arranging or taking an interest in workshops, bunch conversations or gatherings. An expression of exceptional appreciation to the regarded Dr. R. Venkataraman, previous President of India, Sri. Bhairon Singh Shekhawat, Vice-President of India, Former Chief Justices Ranganath Misra, Ahmadi and Kania, Justice Jagannatha Rao, Chairman, Law Commission of India, Justice Jayachandra Reddy, Chairman Press Council of India, Justice K. T. Thomas, Sri. Soli Sorabjee, Attorney General for India, Sri. Fali Nariman, President, Bar Association of India, Senior Counsel Dr. L. M. Singhvi, Sri. Venugopal, Sri. Shanti Bhushan, Sri. Dipankumar Gupta, Sri. V. R. Reddi, Sri. K. N. Bhat, Sri. C. S. Vaidyanathan, Sri Lalit Bhasin, Lord Goldsmith, Attorney General of England, Sri Badri Bahadur Karki, Attorney General of Nepal and specialists from USA, Judge Kevin Burke, Mr. Robert Litt, Mr. Ranganath Manthripragada, Ms. Dianne Post from the USA and Mme Maryvonne Callebotte, Mr. Jean Luis Nadal, Mr. Roussin, Mme. Claude Nocquet and Mr. Lothion from France. The Committee acknowledges the supportive motion of the Governments of USA, France and UK in welcoming the Committee to visit their States to familiarize the Committee with the working of their separate Criminal Justice Systems and the changes they are embraced. The Committee couldn't go to USA promotion UK for need of time. The Chairman and Sri. D. V. Subba Rao could visit France. Our appreciative gratitude to USAID for acquiring four specialists to Delhi to brief the Committee about the American System. The Committee might want to record its profound feeling of thankfulness for the magnificent die hard devotion of Sri. C. M. Basavarya rendered as Executive Director of the Committee. The Committee is appreciative to the Director General of CRPF for loaning the staff comprising of Inspector K. Girither, Sub-Inspectors Binnu Menon and G. Yamini Rekha, Asst. Sub Inspector S. M. Reddy, Constables V. Raja and M. K. Uthaiah to work for the Committee. The Committee records its gratefulness and passes on its gratitude to every last one of them for phenomenal assistance and help to the Committee to finish its undertaking on time. PART †I FUNDAMENTAL PRINCIPLES 2 3 Requirement FOR REFORM OF CRIMINAL JUSTICE SYSTEM _ â€Å"Law ought not sit flaccidly, while the individuals who oppose it go free and the individuals who look for its insurance lose hope†. (Jennison v. Dough puncher (1972) 1 All ER 997). Council AND ITS WORK 1. 1. The Committee on Reforms of the Criminal Justice System was established by the Government of India, Ministry of Home Affairs by its request dated 24 November 2000, to think about measures for redoing the Criminal Justice System. (Annexure-1). The terms of reference for the Committee are: I. ii. iii. iv. v. To look at the basic standards of criminal law, including the sacred arrangements identifying with criminal law and check whether any alterations or revisions are required thereto; To inspect in the light of discoveries on crucial standards and parts of criminal statute regarding whether there is a need to re-compose the Code of Criminal Procedure, the Indian Penal Code and the Indian Evidence Act to get them tune with the interest of the occasions and in concordance with the goals of the individuals of India; To make explicit proposals on rearranging legal methods and ractices and making the conveyance of equity to the normal man nearer, quicker, simple and reasonable; To recommend available resources of growing such collaboration among the legal executive, the Prosecution and the Police as reestablishes the certainty of the regular man in the Criminal Justice System by ensuring the honest and the person in question and by rebuffing unsparingly the liable and the crook; To recommend sound arrangement of overseeing, on proficient lines, the pendency of cases at examination and preliminary stages and making the Police, the Prosecution and the Judiciary responsible for delays in their separate spaces; vi. To analyze the possibility of presenting the idea of â€Å"Federal Crime† which can be put on List I in the Seventh Schedule to the Constitution. 1. 2. The Committee was established under the Chairmanship of Justice V. S. Malimath, previous Chief Justice of Karnataka and Kerala High Courts, Chairman, Central Administrative Tribunal and Member of the Human Rights Commission. Different individuals from the Committee are Sri S. V

Quantitative Methods for Business Essay

In January 2008, Northern Airlines converged with Southeast Airlines to make the fourth biggest U.S. transporter. The new North-South Airline acquired both a maturing armada of Boeing 727-300 airplane and Stephen Ruth. Stephen was an intense previous secretary of the naval force who stepped in as new president and administrator of the board. Stephen’s first worry in making a monetarily strong organization was upkeep costs. It was generally gathered in the carrier business that support costs ascend with the age of the airplane. He immediately saw that truly there had been a huge distinction in the revealed B727-300 upkeep costs (from ATA Form 41’s) both in the airframe and motor regions between Northern Airlines and Southeast Airlines, with Southeast having the more current armada. On February 12, 2008, Peg Jones, VP for activity and upkeep, was called into Stephen’s office and requested to contemplate the issue. In particular, Stephen needed to know whether the normal armada age was corresponded to coordinate airframe support expenses, and whether there was a connection between normal armada age and direct motor upkeep costs. Peg was to report back by February 26 with the appropriate response, alongside quantitative and graphical depictions of the relationship. Peg’s initial step was to have her staff build the normal time of Northern and Southeast B727-300 armadas, by quarter, since the acquaintance of that airplane with administration by every carrier in late 1993 and mid 1994. The normal age of each armada was determined by first duplicating the absolute number of schedule days every airplane had been in administration at the relevant point in time by the normal day by day use of the separate armada to add up to armada hours flown. The absolute armada hours flown was then separated by the quantity of airplane in administration around then, giving the age of the â€Å"average† airplane in the armada. The normal usage was found by taking the real all out armada hours flown on September 30, 2007 structure Northern and Southeast information, and partitioning by the absolute days in administration for all airplane around then. The normal usage for Southeast was 8.3 hours out of every day, and the normal use for Northern was 8.7 hours out of every day. Since the accessible cost information were determined for every yearly period finishing toward the finish of the main quarter, normal armada age was determined at similar focuses in time. The armada information are appeared in the accompanying table. Airframe cost information and motor cost information are both demonstrated combined with armada normal age in that table.

Interview with CloudOn founder - Milind Gadekar

Interview with CloudOn founder - Milind Gadekar INTRODUCTIONMartin: This time we are in  Mountain View  in Cloudon office with Milind. Milind, who are you and what do you do?Milind: Im the founder and CEO of Cloudon.Milind: Just a little bit about my background, I have been in the Valley for 25 years, Ive been here for a long time. Fortunately for me, I got my first years about my entrepreneurship about 20 years back in a company called Atom Network. Atom was the first broadband service provider in the  US. I joined the product team very early on, the company did extremely well. We were at one point looking to acquire either Yahoo or Excite. We acquired Excite. It was the right company at the right place and it gave me good taste of what does it take to be in an early stage startup and that has the potential of huge impact.Soon after that, I ended up joining a company called Epinions. Epinions was literary the first user-generated content site. This was at the peak of the bubble. And I ran product there. Once again, incredible rus h in being able to have that impact and give people a voice to be able to share their opinions. A little early for the market for that time. The company eventually did go public and did well, but I had left well before then.Then finally, my third startup was a company called P-Cube, which was an Israeli startup, in the networking space. That company ended up staying the longest, it was selling into the service providers, with the whole vision that the future of the internet was meant to be richer from the user and content stand point and how do you leverage the network to make that possible.The company was acquired by Cisco, I stayed at Cisco for 4 5 years and at some point have the itch that it was time to leave the big company and go do something myself.In all the previous 3 companies, I was always part of the management team, having a fair amount of influence, but never where I was the head of the table.At some point I realized that I still have the energy and the craziness to g o start something, I decided to start. This was in 2009. End of 2009 I left Cisco and I partnered with a couple of my co-founders who are based in Israel. We said, lets go tackle the next frontier. We wanted clearly to get away from that working.As we look at the space then, we definitely felt that the intersection of Cloud and mobile was going to generate a fair amount of disruption. We were coming at it without a lot of experience in this space, but with the believe that we know what it takes to identify the problem.The first year was very difficult, I have to say. It was to some extent, the technology looking for a problem and which is always, in one of the lessons, not the best way to start a company, but you know. But we have some good technology and we went down to a certain path. Fortunately for us, the iPad launched during that first year. So when we started the company, we had no anticipation of the tablet market. We definitely knew that the smart phones will going to becom e a default computing device in everybodys hand. But the tablet clearly change the landscape.So we jump on the tablet bandwagon fairly quickly and I have to say the rest is history because weve had phenomenal last 3 years.The goal of the company, maybe first started in kind of went down this path. We are claimed to think, initially, was very much about providing access to Microsoft Office on the iPad. So this was  January 5, 2012 when we launched. We had no anticipation, we had developed an app that provided access to Dropbox and then if you wanted to edit your office document, we gave you access to Microsoft Office.And in the first 12 hours, it became the number 1 app on App Store. Which took us by surprise because our goals were a couple of thousand people in the first month, maybe hundred thousand in one year. We did 100 thousand in the first 36 hours. So we were addressing a major pain point that users had. They wanted to use their tablets as a productivity device.Until then, th e iPad was a phenomenal consumption device. Every app was much more on gaming, or entertainment, or consumption. There really wasnt anything around productivity. I think, the closest productivity app one could consider would be email. But email was consuming email, not necessarily a productivity.We had been in a discussion with a lot of large  US  enterprises. Maybe iPad came out, they all gave us the same use case, which was we wanted this to be a great productivity device, this is a game changer device in the enterprise and we want to make it productivity. And when you asked, what do you mean by productivity, the answer was we would love to able to work with Office documents, Word files, Excel files, Power Point files.  So our first step was really about providing access to Office with Dropbox as the storage back-end.When we saw the success we had in the  US, initially, it made sense what were going after. There was a massive pain point, but we didnt know whether we just got lucky . We launched, we initiate to just launch in the  US,  and so we launched in the Canadian market and the same thing happen, which was first day, number 1 app on the App Store, no marketing, no promotion, just completely word of mouth.After that, we launched this is the  UK  and exactly the same thing happened. It was perfectly the same in the  US, Canada, the UK and in every market that we launched, within the first 12 to 48 hours, it would become the number 1 app on the App Store. And not in productivity or business, but overall App Store. So this would be us, and there would be 9 games.At that point we realized that the market or the users had spoken, they were looking to truly be productive on their iPads. And there were a lot of requests for iPhone, a lot of request for Android.So this was early 2012, we made a conscious decision as a company, saying that theres an opportunity to redefine mobile productivity. When we thought about what does mobile productivity mean, its really a bout redefining how do people create content, share content, work with content, in ways that theyve never done before.So we  were ambitious, some people think Im crazy, to literally take on the incumbents and the establishment in redefining the future of productivity. So, thats the short story of who I am and where we are in this journey.Martin: Great! Milind you said that when you entered the market, you didnt have any clue about how the market was working. How did you set your journey for learning and understanding how the market really worked?Milind: We had some clue. Ill give credit to my Head of Product, Jay was my co-founder who was adamant about serving the needs of the users. We have heard from various enterprises of what they wanted. They wanted the ability for their employees to be able to work with Office documents on the iPad. That was the problem taken that was provided.One can say that there are multiple ways to tackle this problem. The way we did it is, we decided to virtualized Microsoft Office and make it available to these users. But the insight or the point my co-founder Jay made was, nobodys buying an iPad to get a Windows experience. If theyre buying an iPad, the want an iOS experience. So the big challenge for us was, how do you take a Windows app and make it as iOS like as possible.Martin: Like Apple Beautiful.Milind: Exactly. So it was like taking that square peg and try to put it into a round hole, because its an app that was developed for a PC, for a mouse based and  a keyboard. It wasnt developed for a gesture-based experience.That was, I would say the insights that we have, which was its all about the user experience. If we get the right user experience, people will use it. I think that is what we got right. Like when we first did it, we nailed the user experience. When we try to hide as much as Windows or that traditional Microsoft Office experience from users to give them the ability to just work with their documents. Looking bac k, we did that just perfectly.Martin: Great!BUSINESS MODELMartin: Milind, lets talk about the business model. Is  it still the case that CloudOn only helps people creating, sharing Microsoft Office products on several devices or is there some other point in terms of productivity included?Milind: So for us, the focus is very much around the documents that the users have. Like there are, when we look at the productivity ecosystem in the PC generation, over a billion users are using Microsoft Office. Trillions of artifacts getting created on an annual basis around the world. These are Word files, Excel files, Power Point files. And so for us, it wasnt about lets go create a new different type of experience. It was very much about lets embrace the Office format. Fortunately for us, the European Union in 2007, forced Microsoft to open the Office format and so its an open published format.Martin: But only for the EU or?Milind: On worldwide basis. So this enabled us to recognize that Offic e is the gold standard for productivity on the PC. From that standpoint, how do we leverage that format and work with. We dont want to change peoples behavior. This is where I think many companies get it wrong.Users behavior is very difficult to change. So one really needs to embrace that and then extend from there. Were not trying to get users to say, lets go abandon all your Office documents and come learn a new tool that is mobile first.Weve always said, it is important to embrace the legacy world, but to provide a path into the future. So from the business model perspective, we are huge believers that its an end user market. Eventually, the problem that were trying to solve in productivity, its an enterprise use case. But when we think about the enterprise, we say that the enterprise is changing today. End users are deciding  which application to use, how to use it, how to pay for it.For us, we made a conscious decision very early on to follow  a freemium model. The freemium mod el is based on providing kind of a free service to bulk of our users, if we can get less than 10% to convert into paying users, that would be a really good model.But with the expectation that overtime, and this is a multiyear journey, we would want to cater to teams of users and eventually to the enterprise IT administrative. Because eventually this is an enterprise use case. But as an enterprise use case that is driven by the end user. And weve got lots of inbound request from a lot of large  US  enterprises wanting to have an enterprise version of CloudOn. So far, weve been very end user focus to say, lets build CloudOn, CloudOn Pro, which is much more end user focus, with a clear road map to eventually get to a teams product and eventually an enterprise product.Martin: Great!CORPORATE STRATEGYMartin: Milind, in terms of corporate strategy, as I perceived your business model is highly depended on Microsoft products, because youre building an additional layer on that. How do you re spond to question like what happens if Microsoft would be doing something similar?Milind: This has been the question that has been posed consistently during the initial years when we were successful is, eventually Microsoft is going to release Office on iOS or Android and what happens to CloudOn?Weve always assumed that this is going to be the case. We had never assumed that, from our perspective, if you look at the productivity market today, youve got 3 very large, well established companies, Microsoft, Google and Apple who have their own productivity suits. When we look at them, each one of them started off with their roots catering to a PC model. Looking at it very much from a PC mouse-based paradigm, theyve tried to make it mobile, theyve tried to make it gesture friendly, but its still is a PC experience. Its very much a menu driven experience.If you look at Microsoft Office on the iPad, its done extremely well, extremely well. But its still a familiar experience. And we think about the future, we say that it has to be for everybody to truly create or re-imagine or redefine the future of the document.It has to be a mobile first or even precisely a gesture first experience. The days of menus are over, it should all be based on the fingertip. You shouldnt say, if I want to insert a chart or insert an object, you pick a menu and you go down to a different menu item and pick that. You should be able to draw it with the finger.From our standpoint, weve always felt that the gesture first or mobile experience is the key.Whats the other key aspect which is important is, the ability to be compatible with Office. Office is, as I said earlier, the gold standard in enterprise for productivity. If I look at Google Docs, if I look at iWork from Apple, theyve created their own silos, which is their application, their format, their storage. We approached our strategy by saying, lets embrace the Office format. We will also embrace other formats like the ODF format from th e Document Foundation.We will embrace other formats instead of finding our own proprietary format. But really focus on the user experience and then focus on innovating in areas that non of the incumbents have innovated. Which is about how do you truly make it a social document, how do you make it a living document, how do you make it truly workable on an iPhone, or an Android phone with the 4 phone factor. We want to make people as productive on those devices as they are on their PCs. Its a non trivial problem to solve. But we are well on our way to solving it.Martin: What are your thoughts on adding other platforms, as you describe you have 3 major players currently working in this online document market. What keeps you from sticking only with Microsoft Office program, what are the thoughts on entering new markets like Google and iWork?Milind: So for us, what we are doing is, we are embracing the Office format just because theres 1 billion people in the enterprise who are currently using Office. But we are building our own native, all 3 capabilities.From our standpoint, we will integrate the  Google Drive, we will integrate with Microsofts OneDrive, we will integrate with iCloud. We are approaching this more like a  Switzerland  approach, which is we are truly storage agnostic, willing to integrate to Dropbox and Dropbox is a really strong partner of ours, with Box, which is another strong partner. So well integrate with multiple storage providers. We will try to integrate with other silos, and truly create value for the end user.Because today when we talk to our end users, they value us for our open approach, they value us for the fact that they can continue to use  Google Drive  and OneDrive  and Dropbox and Box and not have to be forced. Because if youre on Google Docs, you have to use  Google Drive,  if you are on iWork you have to use iCloud, if youre on Microsoft Office you have to use OneDrive.So we approached it saying, we want to be a truly platform agnostic or a technology agnostic from that standpoint. Similar to what Dropbox did when they built their initial cloud storage. They said, we will embrace Windows, Mac OS, Android and hence theyve been incredibly successful.MARKET DEVELOPMENTMartin: From my point of view, one of the major market trends has been from the PC device based Operating System to a now going to the Cloud. What other trends did you identify in the market?Milind: So clearly mobile is a huge tsunami thats kind of happening which were riding. The consumerization of IT, which is the true, I would say before, and Ive been around the block for all these years, where IT would tell you exactly what to use, what you cant use, they control the device. So if I had a PC from the company, they would tell me which application could run on it, how it would work. Those days are over to some extent.We call it as the  consumer enterprise, because the enterprise still exist but the end users who are consumers are making their own choice. They are deciding which applications they want. And also the enterprise is no longer confined to the borders of the enterprise. Its  truly a borderless enterprise because I could be collaborating, lets say, I’m a finance person and Im working on a spreadsheet, I could be collaborating with my auditor who is in a different company, Im working with some other services. So its becoming a much more of an open environment and anybody coming new into this, has to be able to embrace that.This is where I believe the incumbents are at the disadvantage.  Old large incumbents are catering to a world that worked 20 years ago, that world has completely changed now. The question is, are they going to be able to adapt or will new comers like Dropbox, CloudOn, Box, others, coming and grab market share.ADVICE TO ENTREPRENEURS In Mountain View (CA), we talked with entrepreneur Milind about the business model of CloudOn. Furthermore, Milind shares his learnings and advice for young entrepreneurs. The transcript of the interview is provided below.INTRODUCTIONMartin: This time we are in  Mountain View  in Cloudon office with Milind. Milind, who are you and what do you do?Milind: Im the founder and CEO of Cloudon.Milind: Just a little bit about my background, I have been in the Valley for 25 years, Ive been here for a long time. Fortunately for me, I got my first years about my entrepreneurship about 20 years back in a company called Atom Network. Atom was the first broadband service provider in the  US. I joined the product team very early on, the company did extremely well. We were at one point looking to acquire either Yahoo or Excite. We acquired Excite. It was the right company at the right place and it gave me good taste of what does it take to be in an early stage startup and that has the potential of h uge impact.Soon after that, I ended up joining a company called Epinions. Epinions was literary the first user-generated content site. This was at the peak of the bubble. And I ran product there. Once again, incredible rush in being able to have that impact and give people a voice to be able to share their opinions. A little early for the market for that time. The company eventually did go public and did well, but I had left well before then.Then finally, my third startup was a company called P-Cube, which was an Israeli startup, in the networking space. That company ended up staying the longest, it was selling into the service providers, with the whole vision that the future of the internet was meant to be richer from the user and content stand point and how do you leverage the network to make that possible.The company was acquired by Cisco, I stayed at Cisco for 4 5 years and at some point have the itch that it was time to leave the big company and go do something myself.In all t he previous 3 companies, I was always part of the management team, having a fair amount of influence, but never where I was the head of the table.At some point I realized that I still have the energy and the craziness to go start something, I decided to start. This was in 2009. End of 2009 I left Cisco and I partnered with a couple of my co-founders who are based in Israel. We said, lets go tackle the next frontier. We wanted clearly to get away from that working.As we look at the space then, we definitely felt that the intersection of Cloud and mobile was going to generate a fair amount of disruption. We were coming at it without a lot of experience in this space, but with the believe that we know what it takes to identify the problem.The first year was very difficult, I have to say. It was to some extent, the technology looking for a problem and which is always, in one of the lessons, not the best way to start a company, but you know. But we have some good technology and we went d own to a certain path. Fortunately for us, the iPad launched during that first year. So when we started the company, we had no anticipation of the tablet market. We definitely knew that the smart phones will going to become a default computing device in everybodys hand. But the tablet clearly change the landscape.So we jump on the tablet bandwagon fairly quickly and I have to say the rest is history because weve had phenomenal last 3 years.The goal of the company, maybe first started in kind of went down this path. We are claimed to think, initially, was very much about providing access to Microsoft Office on the iPad. So this was  January 5, 2012 when we launched. We had no anticipation, we had developed an app that provided access to Dropbox and then if you wanted to edit your office document, we gave you access to Microsoft Office.And in the first 12 hours, it became the number 1 app on App Store. Which took us by surprise because our goals were a couple of thousand people in the first month, maybe hundred thousand in one year. We did 100 thousand in the first 36 hours. So we were addressing a major pain point that users had. They wanted to use their tablets as a productivity device.Until then, the iPad was a phenomenal consumption device. Every app was much more on gaming, or entertainment, or consumption. There really wasnt anything around productivity. I think, the closest productivity app one could consider would be email. But email was consuming email, not necessarily a productivity.We had been in a discussion with a lot of large  US  enterprises. Maybe iPad came out, they all gave us the same use case, which was we wanted this to be a great productivity device, this is a game changer device in the enterprise and we want to make it productivity. And when you asked, what do you mean by productivity, the answer was we would love to able to work with Office documents, Word files, Excel files, Power Point files.  So our first step was really about providin g access to Office with Dropbox as the storage back-end.When we saw the success we had in the  US, initially, it made sense what were going after. There was a massive pain point, but we didnt know whether we just got lucky. We launched, we initiate to just launch in the  US,  and so we launched in the Canadian market and the same thing happen, which was first day, number 1 app on the App Store, no marketing, no promotion, just completely word of mouth.After that, we launched this is the  UK  and exactly the same thing happened. It was perfectly the same in the  US, Canada, the UK and in every market that we launched, within the first 12 to 48 hours, it would become the number 1 app on the App Store. And not in productivity or business, but overall App Store. So this would be us, and there would be 9 games.At that point we realized that the market or the users had spoken, they were looking to truly be productive on their iPads. And there were a lot of requests for iPhone, a lot of re quest for Android.So this was early 2012, we made a conscious decision as a company, saying that theres an opportunity to redefine mobile productivity. When we thought about what does mobile productivity mean, its really about redefining how do people create content, share content, work with content, in ways that theyve never done before.So we  were ambitious, some people think Im crazy, to literally take on the incumbents and the establishment in redefining the future of productivity. So, thats the short story of who I am and where we are in this journey.Martin: Great! Milind you said that when you entered the market, you didnt have any clue about how the market was working. How did you set your journey for learning and understanding how the market really worked?Milind: We had some clue. Ill give credit to my Head of Product, Jay was my co-founder who was adamant about serving the needs of the users. We have heard from various enterprises of what they wanted. They wanted the abilit y for their employees to be able to work with Office documents on the iPad. That was the problem taken that was provided.One can say that there are multiple ways to tackle this problem. The way we did it is, we decided to virtualized Microsoft Office and make it available to these users. But the insight or the point my co-founder Jay made was, nobodys buying an iPad to get a Windows experience. If theyre buying an iPad, the want an iOS experience. So the big challenge for us was, how do you take a Windows app and make it as iOS like as possible.Martin: Like Apple Beautiful.Milind: Exactly. So it was like taking that square peg and try to put it into a round hole, because its an app that was developed for a PC, for a mouse based and  a keyboard. It wasnt developed for a gesture-based experience.That was, I would say the insights that we have, which was its all about the user experience. If we get the right user experience, people will use it. I think that is what we got right. Like when we first did it, we nailed the user experience. When we try to hide as much as Windows or that traditional Microsoft Office experience from users to give them the ability to just work with their documents. Looking back, we did that just perfectly.Martin: Great!BUSINESS MODELMartin: Milind, lets talk about the business model. Is  it still the case that CloudOn only helps people creating, sharing Microsoft Office products on several devices or is there some other point in terms of productivity included?Milind: So for us, the focus is very much around the documents that the users have. Like there are, when we look at the productivity ecosystem in the PC generation, over a billion users are using Microsoft Office. Trillions of artifacts getting created on an annual basis around the world. These are Word files, Excel files, Power Point files. And so for us, it wasnt about lets go create a new different type of experience. It was very much about lets embrace the Office format. Fortun ately for us, the European Union in 2007, forced Microsoft to open the Office format and so its an open published format.Martin: But only for the EU or?Milind: On worldwide basis. So this enabled us to recognize that Office is the gold standard for productivity on the PC. From that standpoint, how do we leverage that format and work with. We dont want to change peoples behavior. This is where I think many companies get it wrong.Users behavior is very difficult to change. So one really needs to embrace that and then extend from there. Were not trying to get users to say, lets go abandon all your Office documents and come learn a new tool that is mobile first.Weve always said, it is important to embrace the legacy world, but to provide a path into the future. So from the business model perspective, we are huge believers that its an end user market. Eventually, the problem that were trying to solve in productivity, its an enterprise use case. But when we think about the enterprise, we say that the enterprise is changing today. End users are deciding  which application to use, how to use it, how to pay for it.For us, we made a conscious decision very early on to follow  a freemium model. The freemium model is based on providing kind of a free service to bulk of our users, if we can get less than 10% to convert into paying users, that would be a really good model.But with the expectation that overtime, and this is a multiyear journey, we would want to cater to teams of users and eventually to the enterprise IT administrative. Because eventually this is an enterprise use case. But as an enterprise use case that is driven by the end user. And weve got lots of inbound request from a lot of large  US  enterprises wanting to have an enterprise version of CloudOn. So far, weve been very end user focus to say, lets build CloudOn, CloudOn Pro, which is much more end user focus, with a clear road map to eventually get to a teams product and eventually an enterprise product. Martin: Great!CORPORATE STRATEGYMartin: Milind, in terms of corporate strategy, as I perceived your business model is highly depended on Microsoft products, because youre building an additional layer on that. How do you respond to question like what happens if Microsoft would be doing something similar?Milind: This has been the question that has been posed consistently during the initial years when we were successful is, eventually Microsoft is going to release Office on iOS or Android and what happens to CloudOn?Weve always assumed that this is going to be the case. We had never assumed that, from our perspective, if you look at the productivity market today, youve got 3 very large, well established companies, Microsoft, Google and Apple who have their own productivity suits. When we look at them, each one of them started off with their roots catering to a PC model. Looking at it very much from a PC mouse-based paradigm, theyve tried to make it mobile, theyve tried to make it gestu re friendly, but its still is a PC experience. Its very much a menu driven experience.If you look at Microsoft Office on the iPad, its done extremely well, extremely well. But its still a familiar experience. And we think about the future, we say that it has to be for everybody to truly create or re-imagine or redefine the future of the document.It has to be a mobile first or even precisely a gesture first experience. The days of menus are over, it should all be based on the fingertip. You shouldnt say, if I want to insert a chart or insert an object, you pick a menu and you go down to a different menu item and pick that. You should be able to draw it with the finger.From our standpoint, weve always felt that the gesture first or mobile experience is the key.Whats the other key aspect which is important is, the ability to be compatible with Office. Office is, as I said earlier, the gold standard in enterprise for productivity. If I look at Google Docs, if I look at iWork from Apple, theyve created their own silos, which is their application, their format, their storage. We approached our strategy by saying, lets embrace the Office format. We will also embrace other formats like the ODF format from the Document Foundation.We will embrace other formats instead of finding our own proprietary format. But really focus on the user experience and then focus on innovating in areas that non of the incumbents have innovated. Which is about how do you truly make it a social document, how do you make it a living document, how do you make it truly workable on an iPhone, or an Android phone with the 4 phone factor. We want to make people as productive on those devices as they are on their PCs. Its a non trivial problem to solve. But we are well on our way to solving it.Martin: What are your thoughts on adding other platforms, as you describe you have 3 major players currently working in this online document market. What keeps you from sticking only with Microsoft Office pro gram, what are the thoughts on entering new markets like Google and iWork?Milind: So for us, what we are doing is, we are embracing the Office format just because theres 1 billion people in the enterprise who are currently using Office. But we are building our own native, all 3 capabilities.From our standpoint, we will integrate the  Google Drive, we will integrate with Microsofts OneDrive, we will integrate with iCloud. We are approaching this more like a  Switzerland  approach, which is we are truly storage agnostic, willing to integrate to Dropbox and Dropbox is a really strong partner of ours, with Box, which is another strong partner. So well integrate with multiple storage providers. We will try to integrate with other silos, and truly create value for the end user.Because today when we talk to our end users, they value us for our open approach, they value us for the fact that they can continue to use  Google Drive  and OneDrive  and Dropbox and Box and not have to be forced. Because if youre on Google Docs, you have to use  Google Drive,  if you are on iWork you have to use iCloud, if youre on Microsoft Office you have to use OneDrive.So we approached it saying, we want to be a truly platform agnostic or a technology agnostic from that standpoint. Similar to what Dropbox did when they built their initial cloud storage. They said, we will embrace Windows, Mac OS, Android and hence theyve been incredibly successful.MARKET DEVELOPMENTMartin: From my point of view, one of the major market trends has been from the PC device based Operating System to a now going to the Cloud. What other trends did you identify in the market?Milind: So clearly mobile is a huge tsunami thats kind of happening which were riding. The consumerization of IT, which is the true, I would say before, and Ive been around the block for all these years, where IT would tell you exactly what to use, what you cant use, they control the device. So if I had a PC from the company, they would te ll me which application could run on it, how it would work. Those days are over to some extent.We call it as the  consumer enterprise, because the enterprise still exist but the end users who are consumers are making their own choice. They are deciding which applications they want. And also the enterprise is no longer confined to the borders of the enterprise. Its  truly a borderless enterprise because I could be collaborating, lets say, I’m a finance person and Im working on a spreadsheet, I could be collaborating with my auditor who is in a different company, Im working with some other services. So its becoming a much more of an open environment and anybody coming new into this, has to be able to embrace that.This is where I believe the incumbents are at the disadvantage.  Old large incumbents are catering to a world that worked 20 years ago, that world has completely changed now. The question is, are they going to be able to adapt or will new comers like Dropbox, CloudOn, Box, others, coming and grab market share.ADVICE TO ENTREPRENEURSMartin: Milind, you have seen so many things in your formal startups and this startup. What are your major learnings over the years that you can share with other first time entrepreneurs, so they make less errors?Milind: You know, I look back on my career, and I have learned a lot. They have the hard way, I wish I had some guidance earlier on. When we started CloudOn, it was very important to me to really define what was the goal that we were setting out as co-founders. Are we looking to go solve a problem and sell it to the first buyer, are we looking to go change the world? And there’s no right  answer, it very much depends on the entrepreneurs themselves. Theres some people, and Ive seen this, who are looking to make a quick dollar. Theyll start a company with the ability that we want to flip it. They know exactly whos the buyer. Thats great. They know exactly what is their pain point.In our situation, we were much mo re dreamers/thinkers of saying we wanted to go change the world, we want to redefine the future of productivity. So understanding the goal is critical. Because one thing that I have learned is, with how much of a planning, how much of a thinking that one does, the path is not a straight path. It is a path with gazillion of obstacles and will keep on changing on a daily basis. So if you know what the goal is, you can walk towards that goal. Thats important.I would say for any kind of first time entrepreneurs, entrepreneurship is a team sport. Its not an individual sport. People might look at individuals and say, typically theres always the face of the company but behind that face, there is a team. The team, whether its a team of co-founders, or the initial team of people that you built, is the most important. Because again, given its not a straight path, you need the versatility, you need the ability to zig-zag depending on the obstacles you come across. Having the right team that ha s the right risk profile, that’s not going to get afraid if the first obstacle comes up, that has the right dedication. Its the most difficult sport, or the most difficult work you are ever going to do, but its also the most fun.So its not for everybody. Like I sit here in the Valley and I see that because for every one successful company  sprung   hundred would be entrepreneurs and then they all realize its really difficult  to get a distribution.I always say that, if entrepreneurship is easy, you find a lot more success. Its extremely challenging and so I would say that having the right team, because this is not a sprint. Im sure youve heard this before. Its a marathon, so having the right team that can help base, that can help create the right energy, is by far the most important.Its not about the idea, and I hate saying this to people. We have zigged and zagged as a company before. You hear about these companies like Facebook, and other companies, theyve started off with one i dea and then they morphed into another idea.Whats important beyond the team I would say is, playing in the big market. For example, we are playing in the market of productivity. Productivity is a hundred billion dollar opportunity. We may not get it right the first time. But its a big enough market that if we keep on digging, we will find gold or we find kind of, we solve that problem that we are trying to solve.So, if you end up picking a very niche area, it becomes difficult to change direction because youre tied down. All depends on what the goal is. So our goal was, we wanted to change the world, we wanted to have huge impacts, so we picked a bigger market to play.And then finally, and this maybe goes to the earlier team aspect, theres a certain aspect of perseverance. All the grey hairs out here are tied to perseverance, because there are more people who will say its not possible, there are more people who will be  doubters, who will be naysayers of why something cannot be done .  You look at any example of all the successful companies that are out there today, they all face their obstacles, they all face their people who doubted that they would ever be successful, but they persevere and they eventually became successful.So thats why I say, I would come back to summarize this to say, the key is having the right team, playing in the right space thats big enough where one can change, and then just having the stamina and the perseverance.  Do not give up, its the best job that if you got the stomach for it, its absolutely the best job in the planet, but it not the easiest, its not for everybody. I would encourage you live once, you might as well may have the biggest impact you can have with your life.Martin: I think this is a very good summary and closing. Thank you very much Milind, for your time.

Race Relations and Historical Context in Guess Who’s Coming to Dinner - Literature Essay Samples

Over one hundred years ago, legendary historian and sociologist, W. E. B. DuBois said, â€Å"The problem of the Twentieth Century is the problem of the color line† (DuBois). Interracial marriage was highly controversial and rarely witnessed because of segregation and discrimination during the decade of the sixties. Southern states actually had miscegenation statutes prohibiting it. This well-scripted, award-winning film Guess Who’s Coming to Dinner tackles the subject of interracial marriage. The principal characters portray authentic â€Å"sixties society† and the difficulties that accompany interracial marriage. They deliver fascinating performances of the social customs, which wrongly regarded black people as a â€Å"problem,† and offer audiences the possibility of seeing past race-related misconceptions. Although black people were perfect as cooks, nannies, maids, butlers, bellmen and chauffeurs, socially, they were undesirable for marriage to whites. In this film, Joanna Drayton – young, cheerful and white – is the daughter of a wealthy newspaper publisher, who falls irreversibly in love with a handsome, accomplished doctor and widower, John Wade Prentice. In addition to all of his medical successes – he happens to be African-American. John is does not conform to any negative stereotypes about black people: e is a successful professional and his story is quite atypical. He has degrees, missions, activities and accomplishments to his credit. He regards himself as a man, but his father (of a different generation and philosophy) regards himself as a â€Å"colored man.† The love that John and Joanna discover is evident. Together, they are radiant, blissful and full of life and they joyfully share their elation with all. They have a bond that is not easily sev ered. Joanna’s parents, the Draytons are successful and wealthy and do not appear prejudiced or discriminatory until they’re put to the test. As the cultural norm, they intermingle and relate well with blacks until â€Å"race† comes to dinner. Although very respectful and hospitable to the Prentices, the Draytons are stunned when they learn that their daughter has fallen in love with a black man and plans to marry him in a few days. The racial atmosphere of civil rights, protests, marches, segregation, and racial unrest in the sixties taught blacks that it was best to marry within their own race as whites did theirs. John’s father, whose ancestors were slaves, reminded John that if he married Joanna, he â€Å"would be breaking the law in sixteen or seventeen states†¦Ã¢â‚¬  Both fathers consider the consequences from society and sternly disapprove of their children’s marriage. These men know their history and the way society â€Å"views† segregation. Their ideology supports the cultural climate of the time. Blacks do not marry whites and vice-versa. These men are extremely concerned about â€Å"what people will say.† They try to reason with their wives, but to no avail because their wives strongly approve of the marriage and agree that the only way the couple will be happy is if they are together. These two women recognize that the couple is excitedly in love and share a passion that is often not authentic in new relationships. Mrs. Drayton and Mrs. Prentice will not stand in the way of their children’s happiness. Tillie on the other hand will. She demonstrates what is known as â€Å"black on black† racism, which provokes her to dislike or â€Å"hate on† John. Joanna tells Tillie that she is just as black as John and she is one of the last ones that she expected to take â€Å"such a silly attitude† regarding John. Joanna questions Tillie, â€Å"How could it possibly be alright for me to love you and wrong for me to love him?† Tillie is the stereotypical Negro cook. John, quite atypically, is an accomplished Medical doctor, and is extremely kind to Tillie. During the sixties and even today, many people of the black race would rather destroy than build other members of the black race. It’s almost as if one is going too economically or intellectually be uplifted and the other is determined not to let it happen. The cultural environment of the time also dictated that Ti llie â€Å"stay in her place† and for twenty-two years, she has contentedly (or regrettably) done just that. She appears contented in her role, but considering her unwarranted outbursts to John, she could very well harbor bitterness and regret. Nevertheless, in her â€Å"place,† she is offended by John’s progress, success and affection for his rare, white beauty. The film’s director, Stanley Kramer, explicitly communicates that contrary to society; love cannot be controlled by race. When two people love each other, regardless of race, they will break laws and rules to be together. Joanna’s individuality causes her to go against the cultural environment of the time. She knows what she wants and convincingly maintains her position. Her love for John transcends the barriers of culture and race. She naively asserts, â€Å"It never occurred to me that I would fall in love with a Negro,† and confidently claims, â€Å"but I have, and nothing’s going to change that.† Kramer’s message of the right to interracial marriage and love conquering race is very well communicated to his audience. It could be said that he was fueled and inspired to take the position that he did because in the same year, history was made regarding interracial marriage. In a landmark decision on June 12, 1967, the Supreme Court ruled in Loving v. Virginia that, â€Å"Marriage is one of the ‘basic civil rights of man,’ fundamental to our very existence and survival. Under our Constitution, the freedom to marry, or not marry, a person of another race resides with the individual and cannot be infringed by the State† (Supreme Court Multimedia). Mr. Drayton, in his famous last speech, considers how deeply the couple cares for each other and realizes that preventing them from marrying is not the answer to the much deeper problem of race. He tells them, â€Å"people will be shocked, offended and appalled at the two of you† and wishes he could protect them from it all, but simply tells them to ride it out. He finally concedes to the couple by saying, â€Å"You are two wonderful people who happened to fall in love, and happen to have a â€Å"pigmentation problem.† Although love isn’t partial to pigmentation, his comm ent gives credence to W. E. B. DuBois’ foresight†¦and even he would be astounded that in the Twenty-first Century, there continues to be a â€Å"problem† with the color line.

Role of Computers in Education - Free Essay Example

Sample details Pages: 2 Words: 555 Downloads: 3 Date added: 2017/09/13 Category Advertising Essay Did you like this example? Computers have changed the way we work, be it any profession. Therefore, it is only but natural the role of computers in education has been given a lot of prominence in the recent years. Computers play a vital role in every field. Don’t waste time! Our writers will create an original "Role of Computers in Education" essay for you Create order They aid industrial processes; they find applications in medicine; they are the heart of the software industry; they play a vital role in education. The uses of computers in education are manifold. Here, we shall discuss the important facets of the role of computers in education. Role of Computers in Education The computer technology has a deep impact on education. Computer education forms a part of the school and college curricula, as it is important for every individual today, to have the basic knowledge of computers. The advantages of computers in education include an efficient storage and rendition of information, quick information processing and very importantly the saving of paper. Know more about the importance of computer education. Computer teaching plays a key role in the modern systems of education. Students find it easier to refer to the Internet than searching for information in fat reference books. The process of learning has gone beyond learning from prescribed textbooks. Today, aspirers can satiate their thirst for knowledge by means of the Internet. It is easier to store information on computers than maintaining hand-written notes. To know more on the subject, read about textbooks versus computer teaching. Online education has revolutionized the education industry. The computer technology has made the dream of distance learning, a reality. Education is no more limited to classrooms. It has reached far and wide thanks to the computer technology. Physically distant locations have come close to each other only due to computer networking. Computers facilitate an efficient storage and effective presentation of information. Presentation software like PowerPoint and animation software like Flash and others can be of great help to the teachers while delivering information. Computers can turn out being a brilliant aid in teaching. Computers facilitate an audio-visual representation of information, thus making the process of learning interactive and interesting. Computer-aided teaching adds a fun element to education. Internet can play an important role in education. As it is an enormous information base, it can be harnessed for the retrieval of information on a wide variety of subjects. The Internet can be used to refer to information on various subjects to be taught to the students. Moreover, computers facilitate an electronic format for storage of information, thereby saving paper. Homework and test assignments submitted as soft copies save paper. Electronically erasable memory devices can be used repeatedly. They offer a robust storage of data and reliable data retrieval. The computer technology thus eases the process of learning. A life without computers would seem almost unimaginable for many. The importance of computers is evident today and having the perfect know-how of computers can only propel one’s career in the right direction. Today, computers are a part of almost every industry. They are no more limited to the software industry. They are widely used in networking, information access, data storage and the processing of information. So why not introduce computers early in education? Introducing computers early in education lays the foundation of most of the major competitive careers. Computers play a significant role in one’s personal and professional life.

Racial Stereotypes in Invisible Man and Huck Finn Essay

Throughout the years, racial stereotypes have played a major role in society. Even today, one combines racial stereotypes and prejudice thoughts before one even says a word to the person. Just seeing an African- American man while in a parking lot and pulling out ones phone, can be a simple example of modern-day racial stereotypes. Both novels illustrate the difficulty of overcoming racial stereotypes, while the narrator in The Invisible Man is invisible; Jim in The Adventures of Huckleberry Finn is identifiable. The narrator encounters racial stereotypes throughout the novel. He first encounters Tod Clifton selling Sambo dolls on the streets. Clifton is singing a jingle trying to promote the dolls: Shake it up! Shake it up!†¦show more content†¦The bank represents the white stereotype of a good slave, a slave who treasures every little coin. This racial stereotype even follows the narrator around even when he tries to throw away the bank; a person returns it to him. It is difficult for the narrator to overcome this degrading stereotype when he can’t even get rid of the bank. Because of these degrading symbols, the narrator feels invisible. These racial stereotypes depict how the white people believe African-Americans (including himself) should behave. He tries to fight the racial stereotypes created, but it just forces him to act counterfeit. Both of these symbolize show racial stereotypes that follow the narrator throughout the book. Ultimately, the narrator realizes because of racial stereotypes, people see him for how they want to see him; he decides to be invisible. During the battle royal scene, the black men, including the narrator, transform into the racial stereotype of a violent animal, â€Å"The boys groped about like blind cautious crabs crouching to protect their mid-sections, their heads pulled in short against their shoulders†¦Ã¢â‚¬  (23). The men don’t realize they are acting like servile savages because they are wearing blindfolds; they are blinded by the truth. In addition, when the African-Americans try to collect the fake coins on the electrified ground, again theyShow MoreRelated Examining Mark Twains Work to Determine If He Was Racist Essay4909 Words   |  20 Pagesdowntrodden and oppressed. The only example of potential racism is his treatment of the Goshoot Indians in Roughing It. The main body of his work points to innovative anti-racist themes. Even if one admits that Twain fosters some derogatory stereotypes labeling his work scabrous, unassimiable, and perhaps unteachable to our own time is shortsighted and revisionist. Even if Twain was racist the process of learning is supposed to combat backwards teaching from our past through exposition and discussion

Essay on Comparing Television and Internet Sports News

Comparing Television and Website News Television news is one of the best ways for people to know what is going on in the world today. With the momentum the World Wide Web has gained with in the last 6 years many television news station have also add a website to their media coverage. ESPN is no different; the station still has Sports Center where all the viewers can keep up with their favorite sport, but ESPN also has the website www.msn.espn.go.com where the viewer can get the same or even more information than in the television broadcast. Which is better? Why would a person choose one form of media over the other? It is not that one form is better than the other, it depends what the person wants to get out of that medium. The†¦show more content†¦The viewer can read about why the players want to still play, why some players are able to play after forty and why many of the older players feel that the younger players are not going to even come close to playing until or pass the age of forty. The viewer can also pick what they want to read. For example let us say that there is a viewer who likes sports, just not the traditional baseball, basketball, and football, on the television medium this is the only things the viewer really gets to hear about. However on the website the viewer can read about Skate America, a grand prix competition for figure skaters. The website is also a more time efficient way to get the latest sports news. Instead of watching a thirty minute program to see the very last story, the viewer can just go to the website and read about the baseball highlights instead of having to sit through all of the football coverage. The website can also be personalized under the NBA link there is a drop down box that says clubhouse. If the viewer clicks on that the viewer can choose a state for example Indiana. The website changes to where the viewer can now get information about their favorite team in the NBA, in this case the Pacers. Although the viewer can get m any of the same stories from the two different mediums, there are obvious differences.Show MoreRelatedMedia Plan For Izze Sparkling Soda769 Words   |  4 PagesSparkling Soda The media we chose to put an emphasis on is radio, Internet and cable television. The percentages for each are radio 40%, Internet 30% and cable television 30%. For radio we have strategically chosen to place our advertisements on the weekday morning drive time from 6am to 10am and on weekends from 7pm to midnight. The vehicles chosen for Internet are the websites iTunes, ESPN and iHeart Radio. For Cable Television services we have chosen the vehicles Spike TV, Food Network and IONRead MoreChallenges of Marketing the Super Bowl1691 Words   |  7 Pagespositioning. Problem (Issue) statement The Super Bowl is one of the leading sports events in America. Watching the Super Bowl unites Americans of all genders, classes, and levels of sports fandom. Even people who are not traditional sports fans will often watch the Super Bowl for its entertaining advertising. However, there are concerns that the traditional fan base may be lost with the fragmentation of television audiences, and competition from other media. The 2007 case study by Iris Mohr entitledRead MoreEssay on Nerds of the Football World1435 Words   |  6 Pagesthe Football World It’s a typical Fall Sunday afternoon and millions of people are huddled around their televisions at home, or at sports bars watching their local team’s battle on the gridiron for football supremacy. Meanwhile, a growing number of the most diehard football fanatics are sitting around their computers. Why aren’t they watching the game you may wonder? It’s simple. A new phenomenon called Fantasy Football is sweeping the nation. The goal of fantasy football is to compile aRead MoreAre Professional Athletes Overpaid?1215 Words   |  5 PagesAre Professional Athletes Overpaid? â€Å"I think a man with a helmet defending his country should make more money than a man with a helmet defending a football† (Schrock). David Price, Toronto’s new ace pitcher, signed a contract for 217 million dollars, in the 2015 season (Kennedy). The average salaries of jobs are much less elaborate and troublesome, are considerably lower than what athletes are receiving. A young private entering the army will receive around 34,008 dollars in his first year defendingRead MoreComcast Corporation Research Report : Financial Modeling And Valuation1577 Words   |  7 Pagesproviding cable television, Internet and home phone services under the brand named Xfinity. Comcast Corporation acquired NBCUniversal in late 2009 and the acquisition was completed on March 2013. As a subsidiary of the Comcast Corp., NBCUniversal is the â€Å"world’s largest mass media group.† The company engages in producing and operating entertainment and news television networks, and owns motion picture companies as well as branded theme parks. Comcast Corporation also engages in sports management industryRead More Comparing the Comedy Central TV Channel to ComedyCentral.com1205 Words   |  5 PagesFrom Television to the Internet: Comparing the Television Channel and ComedyCentral.com It is often stated by twenty-something generation X-ers, that their generation was raised by the television set; that Mr. Rogers was their dad, the gang from Sesame Street was their siblings, and Mrs. Brady was their mom. This is a very eclectic family if one stops to think about it: make believe for a dad, Muppets for brothers and sisters, and a very lovely lady for a mom. These latch key kids that grewRead MoreEssay about Modern Technology: Are We Too Dependent?1256 Words   |  6 PagesModern Technology Are We Too Dependent? Internet and television, the twenty-first century has become consumed by these two relatively new forms of media. Devoting more time to one or both of these two creations than ever before, the American public is rapidly coming in from the outdoors and finding the technological marvels of the twenty-first century. Now more than ever television and internet are a major part of people’s lives. The American Society is straying away from their roots as aRead MoreThe National Football League : An Mixed Market Strategy1373 Words   |  6 Pagesgeographic, sociodemographic and behavioral characteristics but each are targeted in different ways. The members for each market are homogeneous with respect to geographic since a member of a market can watch his or her favorite team anywhere online or television broadcast. There are numerous teams that are located across the United States so members of the target group can attend games anywhere. As for the sociodemographic aspect, the mar ket is heterogeneous since the National Football League mass marketsRead MoreAmerica s First National General Interest Daily Newspaper Essay951 Words   |  4 PagesGannett who was Chairman of Gannett Co., Inc., until 1989. Now this company is worth around $4.7billions and Gannett is a global information juggernaut that publishes 82 daily and 700 nondaily newspapers and affiliated websites, operates 23 broadcast television stations reaching 18.2 percent of the U.S. population. Gannett newspapers including USA Today, have combined circulation of 11.6 million readers every weekday and 12 million readers every Sunday and total online audience is roughly 52 million uniqueRead MoreThe Ban On Tobacco Advertising987 Words   |  4 PagesOn Feb 6, 2001, Government of India announced a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products and also arm the Governme nt with powers to launch an anti-Tobacco Program. Summarize the arguments for the ban on tobacco advertising in India. Advocates of free choice opposed to these prohibitions, saying these amounted to unwarranted intrusion by the state into the

Northern vs. Southern American Colonies 1700s Essay

By the 1700’s, The northern and souther colonies had evolved into two distinct societies. This is so because the northern and southern colonies had different environments and also different reasons of settlement. The North was established for mainly religious freedom, while on the other hand, the south had been established for economic freedom. The climate also affected the different turnout of the north and the south. The north was much colder and so their soil was not beneficial for farming, so the people of the north found other jobs, while on the other side, the south had rich soil and the colonists there used that idea to set up huge plantations and farms. The northern colonies symbolized the industrial power where industries were†¦show more content†¦The northern colonies were very much different from the southern because they were colonized for different reasons. The north was colonized for freedom of worship and freedom of political thought. The colonies had hope for a separate society, where they could show their homeland, how a country should be run. The northern colonies were based on theocracy, where the state forced the people to live and worship in an orthodox way. The southern colonies have characteristics that are the opposites of the New England colony’s attributes. The Southern Colonies were the Province of North Carolina, Province of South Carolina, Virginia and Province of Georgia. The Southern colonies were developed for freedom of economic opportunity.Their economy was supported by plantations, mostly run by slaves. The South would focus more on massive slaves work to grow tobacco and rice that they would sell to England. The southern colonies had goals for mercantilism, and increasing the prosperity of England. They also had a government based on a royal government, where the state was governed by a governor and council named by the king, and an elected assembly chosen by the people. South colonies had smaller towns, more fields. To sum it all up, the northern and southern colonies were as different as day and night. They were colonized for different reason. Also they had a very diverse climate. Their pattern of trade wasShow MoreRelatedHist405 Full Course Latest 2015 Spring [ All Discussions , All Quizes and All Assignments ]3084 Words   |  13 Pageshow and why slavery developed in the American colonies. Why couldn’t colonists use indentured servants as they had in the past? How would you describe the differences between slaves and indentured servants Colonial Identities (graded) The colonies of New England, the Mid –Atlantic and the Upper and Lower South developed their own forms of culture, conduct and commerce. 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“Othello’s Virtue and Valour Ultimately Make Him...

The idea of heroism is one often associated with virtue, courage and valour. Within Othello, Shakespeare questions the meaning behind heroism and admirability in the context of a Venetian society, in which the play is set. Through the tragic descent of Othello’s composure and his actions, the audience is left to wonder whether or not his virtue and presentation as an admirable general and hero, actually exists. Act 1 of the play presents Othellos decisions and behaviour as the epitome of virtue and valour, showing him as a high statured character - the definition of a tragic hero in Aristotelian methods, as it demands a character of greatness to suffer the greatest downfall. Although not necessarily presented as high born, he is deemed to†¦show more content†¦However, by the formal introduction of the rumoured moor in Act 1 Scene 2 and his monologue in Scene 3, our previous doubts of Othello’s character diminish. The magnificence of Othello shines through throu gh his behaviour and rhetoric, becoming a juxtaposing image of a ‘Valiant Othello’ both the Duke and senators speak of. â€Å"Rude am i in my speech† proves Othello’s confidence and elegance in his language. The use of the rhythmic Iambic Pentameter within his monologue suggests a well thought out and educated response from Othello, Shakespeare decides to gift his character with eloquent and virtuous speech in order to highlight his composure as a hero and admirable character. His measured language is a sign of his confidence, self-discipline and virtue, thus agreeing to his admirability of being the tragic hero. By Othello’s declaration of his love for Desdemona and undoubtable respect for those who surround him, we are reminded that Othello is a war hero, and a General to be admired. Shakespeare carefully chooses the Senate and Duke, all well reputable and influential figures of venice, to press the name ‘Valiant moor’ into the audience’s mind, this is to deliberately counteract the damage Iago made to Othello’s character and image within the first act. However, when Shakespeare places Othello away from the power of Venetian society, Othello is exposed to his weaknesses, can be viewed as far from virtuous. We are thus able to view Othello as a character easily

Juliana Queiroga Essay Example For Students

Juliana Queiroga Essay Little Women12/17/98The book Little Women was written by Louisa May Alcott in 1867. Louisa May wrote Little Women based on the life she actually knew. In the book you can find things that relate to her life, like Jos painful beginning as an author and Beths death, which was based on the lost of her own sister of the same name. When she must give Jo a husband she is awkward, and with good reason: in real life Jo never had a suitor or a love-affair. She knew Jo as she knew no other being on earth. Alcott died in 1888. The beginning of the story takes place in New England, during the Civil War, and goes on for several years telling the life of the March sisters. The story begins on Christmas Eve, with father away, fighting in the War, and showing how hard it is to live in that time with no money and four young girls turning into women. Time goes by and the girls go to other places, such as London, Paris and New York, they go in different times and for different reasons. In this book we have many characters, the main ones are: the March sisters, Mrs. March and Laurie. Margaret March, was the oldest. She was the prettiest one, very plump and fair, with large eyes, brown hair. Meg was really sweet and would do anything for her sisters. At the beginning, like every teenager, Meg tries to impress on parties and marry well, but as the story goes on, she changes, she realizes how people really are, how her friends dont care about her feelings, and talk behind her back. She falls in love with John, Lauries tutor, a very kind gentleman but very poor. They have twins: a boy, Demi; and a girl, Daisy. We will write a custom essay on Juliana Queiroga specifically for you for only $16.38 $13.9/page Order now Josephine March was very tall, thin and brown, and reminded one of a colt, she had a comical nose, and sharp, gray eyes. Her long, thick hair was her one beauty. Jo was a tomboy and never cared much for parties or boys, her best friend, besides her sisters, was Laurie. She had a very decided mouth, which she learned to control with her mothers help. Jo was very caring with her family as you can see by the fact the she cut her hair off to give her mother some money, to help her father. She used to be a companion to crotchet old Aunt March. After a few years she goes to New York and becomes a newspaper writer. She marries a German Professor, Mr. Friedrich Bhaer, and has 6 boys. Elizabeth March was a rosy, smooth-hared, bright-eyed girl, with a shy manner, a timid voice, and a peaceful expression. She loved to play the piano that Mr. Laurence, Lauries grandfather, gave to her. Beth was like an angel, always ready to help. Jo was her best friend, she would share with her older sister all her fears and doubts. Beth got the Scarlet Fever, while she was trying to help a German family; she got better, after a few days, thanks to her family support, but her health was forever affected and she was never the same. She died a few years later, at home, close to her family and dearest friends. Amy March was the youngest one, she was a regular snow maiden, with blue eyes and yellow hair curling on her shoulders, pale and slender, and always carrying herself like a young lady mindful of her manners. Amy was really selfish, she was always trying to say the most complex words. She always tried to look perfect, so she would put a clothespin on her stubby nose to try to make it pointy. When she got older, she went to France with Aunt March, to become an artist. She married Laurie after Jo refused to marry him. .ue11afcfec4dea81341121bc9f16ecb87 , .ue11afcfec4dea81341121bc9f16ecb87 .postImageUrl , .ue11afcfec4dea81341121bc9f16ecb87 .centered-text-area { min-height: 80px; position: relative; } .ue11afcfec4dea81341121bc9f16ecb87 , .ue11afcfec4dea81341121bc9f16ecb87:hover , .ue11afcfec4dea81341121bc9f16ecb87:visited , .ue11afcfec4dea81341121bc9f16ecb87:active { border:0!important; } .ue11afcfec4dea81341121bc9f16ecb87 .clearfix:after { content: ""; display: table; clear: both; } .ue11afcfec4dea81341121bc9f16ecb87 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue11afcfec4dea81341121bc9f16ecb87:active , .ue11afcfec4dea81341121bc9f16ecb87:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue11afcfec4dea81341121bc9f16ecb87 .centered-text-area { width: 100%; position: relative ; } .ue11afcfec4dea81341121bc9f16ecb87 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue11afcfec4dea81341121bc9f16ecb87 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue11afcfec4dea81341121bc9f16ecb87 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue11afcfec4dea81341121bc9f16ecb87:hover .ctaButton { background-color: #34495E!important; } .ue11afcfec4dea81341121bc9f16ecb87 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue11afcfec4dea81341121bc9f16ecb87 .ue11afcfec4dea81341121bc9f16ecb87-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue11afcfec4dea81341121bc9f16ecb87:after { content: ""; display: block; clear: both; } READ: Dante Alighieri: A Poetic Descent Into Metaphorica EssayMrs. March was a hard-working, caring and loving mother. She always tried to teach the girl the best way to resolve their problems, and always supported them. When Mr. March went to the War, Marmee did her best: she got a job; she would help the less fortunate, even knowing she didnt have enough money for her own family; and she took care of the girls, showing them how to learn from their own mistakes and that love was the most important thing. Theodore Laurence was the girls neighbor, he had curly black hair, brown skin, big black eyes, handsome nose, fine teeth, small hands and feet, very tall and polite. He was living with his grandfather and with his tutor; he was very lonely until he met Jo in a party, while they were both trying to hide from the other guests. He loved music and didnt want to go to College, but his grandpa made him. Laurie like to be on plays with the girls, he was Roderigo; Laurie became like the Marchs old brother and they had wonderful times together. He fell in love with Jo and asked her to marry him, but she did not accept, first because she thought Beth loved him, and second, because they were too different and would argue a lot. After Jo refused him, he went to London for a few months and married Amy. Miss Alcott portraits the joys and trials of growing up. She shows us through the experiences of the girls during their lives: like when Marmee must leave to nurse Father, who is badly wounded, and when Beth gets sick. The girls grow into women Meg prepares for marriage, Jo tries to be a writer, Amy goes to Europe to study painting, and Beth, at home, give gentle encouragement to their dreams. I think the author describes too much every single thing, for example, she takes 10 pages to explain how Jo feels when she cuts her hair off. Its a very long book and by the middle you start to get bored and you cant wait for the end of it. I love to read, but this book is really boring, especially when they start to send letters to each other. I recommend everybody to watch the movie, which is really cool, but do not read the book, its too complex.

Ethical Principles for Philosophical - myassignmenthelp.com

Question: Write about theEthical Principles for Philosophicaland Professional. Answer: a) James Bromley, Auditor, has not violated the general ethical principles. There has been no violation of ethical principles simply because James obtained permission from his clients to reveal their tax details to Jayne Godfrey, the new Accountant purchasing the practice. By asking the clients if he can reveal their tax details to Jayne, it is an ethical principle of faithfulness whereby he respected the clients. An ethical principle of doing no harm was also applied by James as he did not want to harm the clients by giving out their tax details before consulting them. Jamesfurther applies an ethical of benefiting others by potential services they could use; thispromotes the well-being of Jayne and the clients too. (Jordan 2010, p. 235-260) b) There has been no violation of ethical principles. There is an ethical principle of respecting autonomy whereby an individual has the right to act as a free agent and therefore free to decide how they live their lives as long as they do not negatively impact the lives of others. In this case, Fred Hingarra,Auditor has just spent 6 years oversees playing soccer of which it is his right and or decision and this therefore does not prevent him from auditing since he is an Auditor. (Jungers et al. 2013) c) There has been no violation of ethical principles. The Asquith Accountants by advertising a special in the local paper that they guarantee to provide their clients with a tax refund within 10 days, they are promising to keep and are therefore faithful to their clients and therefore there is no ethical principles violated. (Jungers et al. 2013) d) There has been no violation of ethical principle. By asking Amy Harris, Auditor, who is an auditor for a chartered accounting firm during the day to be the treasurer of the local athletics club which is not for profit institution and Amy`s firm does not audit the athletics club, it is an ethical principle of benefiting others as Amy Harris, Auditor can benefit from being a treasurer as another form benefits from auditing. (Jordan 2010, p. 235-260) e) The Gordan Accountants have violated the ethical principle of benefiting others by providing inappropriate report to Simtec Ltd after being asked to carry the auditing from 7th to the 2nd September 2016. (Jordan 2010, p. 235-260) f) There is violation of ethical principle; benefiting others. The cheap Insurance Company instead of benefiting the local accountant, DavidDale, it wants him to give out his potential clients at a low commission, 5%. (Jungers et al. 2013) A) Self review threat These arises when the auditor collects data and comes up with a well prepared accounting information for the firm.. In this case,Kartina Ng,the Senior Accountants Manager, from Jenkins Ltd falls ill and is replaced by Ellen Davis from our accounting firm,Thornleigh Accountants for the next four months,Self-review threat comes in when after two months our firm intends to include EllenDavis as part of the audit team of Jenkins Ltd when Ellen Davis had also prepared some of the accounting for the Jenkim Ltd.Ghandar says that a large in firms, this threat can be addressed by separating the accounting and audititing work between two distinct teams or partners that operate independently of each other. In this case therefore, the self-review threat could be addressed by not including Ellen Davis in the auditing team. (Jungers et al. 2013) b) Multiple referrals threat This type of threat usually arises in the case where an auditor receives variousnumber of referrals from a specificclient. In most cases, the multiple threat is also known as a self-interest threat. In this case, John Dargin, theAudit Manager of the Dargin Associates Accountants, has just received the accounts from Winmalee Ltd. The senior staff bonuses are all relate to the firm`s profit performance and Winmalee have provided copies of details taken from various accounting standards which are sympathetic to their approach to valuation of these assets. This causes a multiple referrals threat which is also a self-interest threat as Winmalee have provided copies of details taken from various accounting standards which are sympathetic to their approach to valuation of the assets. Issuing a qualified report could impact on that referral relationship and in turn impact on their business. (Jordan 2010, p. 235-260) c) Multiple referrals threat Multiple threats usually occur when an auditor gets various number of referrals from one client. This threat at times is always linked to as self-interest review. In this case, the chocolate company has asked our firm to carry out the audit of its financial statements and also invite our firm to visit its seconds chocolate shop where defective chocolates are sold at a considerable discount prior to completing the audit. This leads to a multiple referrals threat since the chocolates company asks for an audit of its financial statements but before the audit is finished, it invites our firm to visit its second chocolate shop. Issuing a qualified report could be difficult as auditor may have to consider the interests of the chocolates company especially when it is the only client. (Jungers et al. 2013) D) Self-interest threat This threat comes up in situations where an auditor has only one particularclient .It arises also when one client represents an importantproportion of their business or company. In this case I experience self-interest threat since am asked to meet Mike Steketee,the Managing Director and in the meeting am advised that his firm is going to be expanding and expects the auditor to be flexible in their approach.Since am not sure of auditing the Expert Travel company the following year,Mike Steketee might be my only client and therefore I will less likely to to issue a qualified audit opinion or something that will cause an issue for the client because am worried about losing the client. (Jordan 2010, p. 235-260) e) Relationship threat This sums anything that involves the auditor knowing the SMSF trustees, members, or accountant on a personal level.In this case I will experience relationship threat since a senior member of my audit team, Elaine Ong is engaged to James Bing who is the senior accountant at Elmtree.I may not give out a qualified audit opinion just maintain the relationship between Elaine Ong and James Bing, the senior accountant at Elmtree.By engaging in this, I cannot achieve independence in auditing. (Jungers et al. 2013) f) Relationship threats Relationships threats cover a large area. Generally, they entail anything that involves the auditor knowing the SMSF trustees, members, or accountant personally. If that relationship is close for instance one that involves related members by blood, one cannot achieve independence in auditing.In this case, one of our senior auditors on the audit from our audit firm,MCM Accountants,Diane Polo plays on the same softball team as the Elise Lift the Senior Account,and several other staff members from Rangers Ltd which is to be audited.As MCM Accountants we may not issue a qualified audit report since we wantto maintain a relationship between one of our senior auditors, Diane Polo and the members from Rangers Ltd. (Jungers et al. 2013) Some of the details required to be involved in audit report of the financial statements of a public company include the following; Governance structure of the company For any public company to operate effectively keep its records safe, the governances format should be up to date at the end of every financial year. A governance structure entails the following, the authorized share capital, issued and fully paid shares, names of executive directors and non-executive directors, names of bankers and auditors, legal firms and the directors report outlining the performance of the company in the preceding year. (Jordan 2010, p. 235-260) Company operations The various operations undertaken by the public company are very significant to its achievement. Such operations must be included in the financial statements at the end of the year. Some of the details attached under this section are accounting policies adopted. New policies adopted by the company during a given year must be recorded so as to keep a clear review of the companys progress. (Jungers et al. 2013) Financial statements For any audit report to be useful and effective, it has to include financial statements. Financial statements help the company to be in a position of knowing whether they are making profits or losses.Among the details to be included here are, comprehensive income statement, statement of financial position or balance sheet, cash flow statement, statement of responsibility of the board of directors, statement of changes in equity and notes to financial statements supporting how the figures were arrived at. (Jungers et al. 2013) Vital and critical audit issues These are matters that are encountered by the auditor as he carries out the report of financial statements. These matters should be addressed since they are important to any user of financial statements at large. Information users need to be able to identify such matters in order to have a good valuation of what they need. Most of these matters are addressed by the members of the audit for any public company. (Jungers et al. 2013) Critical audit matters Communication of critical matters by the auditor needs to be given keen interest. The auditor has to use a good introductory language in relaying information. A financial statement should contain such critical matters. They assist anyone in need of financial statements for good revaluation. Critical issues also help the company in their future planning of activities. Without knowing the vital matters the company cannot know which important things to look at when starting a new financial year. (Jordan 2010, p. 235-260) Company policies and procedures The policy of the company that guides in keeping of records is vital to a company. They help in knowing the manner in which data will be recorded and kept. The policies should be in line with the actual and real transactions of the company. A good reflection of the assets should be seen and shown accurately without altering anything. The auditor need to give satisfaction to the company that all the information concerning the companys activities is effective and not biased for use. (Jungers et al. 2013) Report of the Chief Executive Officer The CEO is required to give a report of the business activities undertaken by the company during the financial year. He should be able to explain more about what transpired on including which activities did well and those that had difficulties. The Chief Executive Report is very important to users since most of them major in reading what the CEOs report say. Being a very key detail, he should be able to give an effective report free from bias. The report need to be real. It forms a basis of morale to information users and it will enable them continue reading more about the company. (Jungers et al. 2013) References Jordan A.D. (2010).Ethics: Principles and practices : Joseph Edna Josephson Institute of Ethics Survey of employee opinions, values, and behavior. Washington, D.C.: Dept. of the Treasury, Internal Revenue Service. 73(11), 235260 Jungers, C. M., Gregoire, J. (2013). Counseling ethics: Philosophical and professional foundations. Danvers, MA: Springer Pub. Co. 67(43), 89-93